User experience designers and researchers often struggle with the idea of product management—as a peer discipline, a job title, a future career, or even what the title entails. But surprisingly, there is no roadmap for designers who want to understand what it takes to manage products and services. At least, not until now.
Enter Christian Crumlish with his book, Product Management for UX People. An experienced product manager himself, Crumlish delves into the intersections and gaps between design and product management—for designers who work with product managers and designers who want to become product managers. You’ll find all the answers to your questions about this intriguing career.
Who Should Read This Book
UX professionals who are curious about product management and want to know which of their skills might apply to the products role if they are considering a career change. Any UX person who works on a product team and wants to figure out how best to work in that context. A UX practitioner or manager who is considering a transition to product management and needs guidance about the responsibilities and career possibilities.
Takeaways
-Define what product management means for your business and what product managers actually do.
-Apply your skills as a UX practitioner to the product manager role.
-Learn how product managers work with engineers to keep teams aligned and take responsibility for business outcomes.
-Figure out how product managers, UX practitioners, and teams can work together effectively.
-Pinpoint how to say “no” to stakeholders and make difficult choices between competing priorities
-Read compelling stories about the author’s experiences, as well as other people’s stories in “From the Trenches” sidebars.
-Be sure to read the “44 Signs You Are Becoming a ‘Real’ Product Manager.”
-Figure out how best to work with data analytics for growth, engagement, and retention in your business.
-Learn how to test hypotheses with real-world experiments.
-Discuss profit and loss models, revenue models, and how to break even.
-Look for “Key Insights” at the end of each chapter, which highlight the important points to remember
