Stefan Kühl
Exploring Markets
A Very Brief Introduction
Paperback Engels 2025 2e druk 9783032050281Levertijd ± 9 werkdagen
Gratis verzonden
Samenvatting
Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not respond objectively to existing environmental conditions, but invent, construct and create their realities themselves.The goal of exploring the environment –or, more specifically, exploring markets – is to influence this construction process through re-framing, de-generalization and hypothesis formation and thus to allow organizations to discover unusual things.
Specificaties
ISBN13:9783032050281
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:46
Uitgever:Springer Fachmedien Wiesbaden
Druk:2
Hoofdrubriek:, Algemeen management, Organisatiekunde, Werk en loopbaan
Lezersrecensies
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Inhoudsopgave
Chapter 1. Observing the Environment.- Chapter 2. Beyond the Objectivist View—the Cognitive Turn.- Chapter 3. Approaches to Exploration. Chapter 4. Options for Constructing Reality—Conclusion.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan