Marco Guerzoni
Product Variety in Automotive Industry
Understanding Niche Markets in America
Paperback Engels 2013 2014e druk 9783319019062
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.
Specificaties
ISBN13:9783319019062
Taal:Engels
Bindwijze:paperback
Aantal pagina's:63
Uitgever:Springer International Publishing
Druk:2014
Hoofdrubriek:Economie, Strategisch management, Inkoop en logistiek
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Introduction.- Chapter 1: Variety in the Automobile Industry.- Chapter2: The Economics of Variety.- Chapter3: Empirical Analysis.- Conclusion.
Anderen die dit kochten, kochten ook
-
Bart Wernaart€ 54,95 -
Margreet Boersma€ 39,95
-
Norbert Telders€ 69,95
-
J.C. van Daal€ 65,00
-
Thomas Bollen€ 24,50
-
Oscar van Leeuwen€ 89,95
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan