Sunil Sahadev,
Keyoor Purani,
Neeru Malhotra
Boundary Spanning Elements and the Marketing Function in Organizations
Concepts and Empirical Studies
Paperback Engels 2016 9783319350165Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements.
Specificaties
ISBN13:9783319350165
Taal:Engels
Bindwijze:Paperback
Uitgever:Springer International Publishing
Hoofdrubriek:Reclame en verkoop, Inkoop en logistiek, Marketing, Personeelsmanagement, Reclame en verkoop
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan