Claus Rautenstrauch,
Ralph Seelmann-Eggebert,
Klaus Turowski
Moving into Mass Customization
Information Systems and Management Principles
Paperback Engels 2002 2002e druk 9783540436119Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
Mass Customization leads the strategy of today`s well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone that wants to learn, teach or put into practice the concepts of Mass Customization.
Specificaties
ISBN13:9783540436119
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:248
Uitgever:Springer Berlin Heidelberg
Druk:2002
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