Hasso Plattner,
Christoph Meinel,
Larry Leifer
Design Thinking Research
Studying Co-Creation in Practice
Paperback Engels 2014 2012e druk 9783642428180Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
This book summarizes the results of the second year in the Design Thinking Research Program, a joint venture of Stanford University in Palo Alto and Hasso Plattner Institute in Potsdam. The authors have taken a closer look at the issue of co-creation from different points-of-view. The concept of co-creation can also be applied to the phase in which new ideas and related thought start to influence companies, the economy, our culture, and society. The perpetual pursuit for inventions, new creations and innovations is inherent in human nature. The concept behind co-creation may sound simple, however, it is both an essential element of Design Thinking and highly complex. It is about creating positive synergies for all parties involved.
Specificaties
ISBN13:9783642428180
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:280
Uitgever:Springer Berlin Heidelberg
Druk:2012
Hoofdrubriek:Inkoop en logistiek, Inkoop en logistiek, IT-management / ICT, Marketing
Serie:Understanding Innovation
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- advisering
- algemeen management
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- communicatie en media
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- internet en social media
- it-management / ict
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