Alexis Papathanassis,
Michael H. Breitner,
Cornelia Schoen
Cruise Management
Information and Decision Support Systems
Paperback Engels 2011 2012e druk 9783834932723Levertijd ± 9 werkdagen
Gratis verzonden
Samenvatting
Increasingly, cruise operators are utilising information and communication technologies (ICTs) to improve service-effectiveness and process efficiency, both on- and off-board. Therefore, it is worth initiating a discussion on the potential and challenges ICTs entail for both cruise operators’ back-offices and for cruisers’ consumption experiences. This book documents the proceedings of the 1st e-Cruising Conference (Bremerhaven, Germany), which was aimed at discussing the possibilities and applicability of ICTs and mobile services in various aspects of cruise operations. Following a rigorous double-blind review, the best papers were chosen to be incorporated in this volume.
Specificaties
ISBN13:9783834932723
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:249
Uitgever:Gabler Verlag
Druk:2012
Hoofdrubriek:Reclame en verkoop, Inkoop en logistiek, Marketing, Reclame en verkoop
Lezersrecensies
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan