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New Online Retailing

Innovation and Transformation

Paperback Engels 2014 9783834946522
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

The authors describe in detail what makes today’s online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together “lessons learned” from the last 10 years, and give readers a tour of the future of online selling.

Specificaties

ISBN13:9783834946522
Taal:Engels
Bindwijze:paperback
Uitgever:Gabler Verlag

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Inhoudsopgave

Online Retailing in Transition – Revolution, not Evolution

New Online Retailing – What Does It Mean?

Eight Success Factors in New Online Retailing

Best Practices in New Online Retailing

Risks and Benefits of New Online Retailing

Managementboek Top 100

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        New Online Retailing