Holger Dannenberg,
Dirk Zupancic
Excellence in Sales
Optimising Customer and Sales Management
Paperback Engels 2014 9783834946560
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
"Excellence in Sales" is an integrated management approach for professional sales organisations. The authors collected best and worst practices in sales and customer management. The concept for true excellence in sales is relying on a set of levers which are explained in a systematic manner. Readers get the chance to compare their solutions with the worldwide top performers. Illustrations and numerous recommendations for implementation show how to improve the overall performance of companies.
Specificaties
ISBN13:9783834946560
Taal:Engels
Bindwijze:paperback
Aantal pagina's:254
Uitgever:Gabler Verlag
Verschijningsdatum:6-11-2014
Hoofdrubriek:Marketing
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Introduction: excellence in sales and customer management Top 10 success factors for excellence in sales Sales as a topic that affects the entire company The relation between marketing and sales strategy Developing successful sales strategies Information management Customer segmentation Defining process goals for customer segments Designing sales processes Managing sales structures Support systems Leadership in sales Operational selling What sales representatives can learn from professional athletes Summary and outlook
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan