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Martijn van Kesteren is a motivational speaker and facilitator for strategy workshops and creative brainstorm sessions.
Meer over Martijn van KesterenHow to become a Marketing Superhero
Creatively unleash your 6 marketing powers
Paperback Engels 2016 1e druk 9789081361248Samenvatting
Martijn van Kesteren, Motivational speaker, entrepreneur and author
We live in a world in which change seems to be the only constant factor. Information is just one click away. New technologies, tools, and techniques are being developed as we speak. As a business owner or marketer, it’s hard to keep up! It’s no wonder that you might feel overwhelmed. It seems that nowadays, you almost need to have superpowers in order to survive.
A Marketing Superhero is an ordinary person who does extraordinary things. And since in today’s world, great products or services don’t sell by themselves-everything revolves around marketing-the world needs more Marketing Superheroes. That means you! Whether you’re a marketing employee in an organization, working for an agency, or running your own business, this is your chance to shine.
This practical, to-the-point book offers simple advice and effective tools to help you become the best version of yourself, both as marketing professional and as a person. After all, you are your own most important resource for making a change in the world. And if you strive for “average”, that’s all you’re ever going to be!
"Martijn brings creative insights and personal power to the table in everything he does. He easily takes up any challenge, and has brought change to every marketing assignment we have worked together, while also securing business impact. His practical approach helps to release creativity and achieve measurable results at the same time. His ability to drive change from within is powerful and inspirational." - Femke Anna van Zanten, Head of Brand Facebook Benelux
Specificaties
Expertrecensies (1)
Lees verder
Lezersrecensies
Interviews en artikelen (1)
Over Martijn van Kesteren
Inhoudsopgave
Preface
About the Author
Introduction
-How to Get the Most Out of This Book
-Let Others Experiment for You
-Where Are You Now?
-Where Do You Want to Go?
-You Always Have a Choice!
-What Story Are You Telling Yourself?
-Take Care of Your Goose
Unleash Your Creativity
-Right-brain Versus Left-brain Thinking
-Expand Your Comfort Zone
-Creative Tension and Setting Goals
-Grab That Opportunity
-Train Your Creative Muscles
-The 6 Marketing Superpowers
1. Transferable Thinking
1.1 The First Marketing Superpower
1.2 Putting Theory into Practice
1.3 You’re Smarter than You Think
1.4 The Power of Questions
1.5 Linking This Back to Creativity
2. Consumer Centricity
2.1 The Second Marketing Superpower
2.2 Getting to Know Your Consumers
2.3 Get the Most Out Of Your Research
2.4 Two Main Human Drivers
2.5 Consumer-centric Culture
2.6 Linking This Back to Creativity
3. Superior Business Sense
3.1 The Third Marketing Superpower
3.2 See the People behind Those Numbers
3.3 Keep Up With Change
3.4 Work “On” Your Business
3.5 Linking This Back to Creativity
4. Knowing Your Nemesis
4.1 The Fourth Marketing Superpower
4.2 What Is Your Purpose?
4.3 Be More Selfish
4.4 Label Yourself
4.5 Linking This Back to Creativity
5. Focus Pocus
5.1 The Fifth Marketing Superpower
5.2 Pace Yourself
5.3 The F.O.C.U.S. Formula
5.4 Constrain Your Time
5.5 Everything is Energy
5.6 The Triple D
5.7 Linking This Back to Creativity
6. Executional Excellence
6.1 The Sixth Marketing Superpower
6.2 Stick to Appointments with Yourself
6.3 Plan for Inspiration
6.4 Be Remarkable
6.5 Linking This Back to Creativity
Bring It All Together
Acknowledgements
Resources
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan