Digital Retail Marketing

Digital Retail Marketing is your guide to online content-based marketing specifically written for retailers: why it matters, how to approach it, and start-to-finish steps you can take to implement your content marketing at a very low cost.

After reading Digital Retail Marketing, you will know:
• What steps to take to make your retail marketing work online
• The content marketing process, story branding, useful tools, and how all parts come together to work as a productive marketing machine
• The psychology behind acquiring users online and how social media algorithms work
• How successful content marketing grows your retail brand while keeping costs low
• How to build an actionable content marketing plan quickly

You will be entirely ready to start and run your retail content marketing process, continuously and consistently. Digital Retail Marketing is a must-read for every revenue-driven retail executive, manager, and marketeer who is serious about growing their business.