Marketing

Klaas Kroezen

Sales, Oprecht & ontspannen

Waarom voelt sales zo vaak ongemakkelijk, stressvol en geforceerd, alsof je je moet verlagen tot het gebruik van gladde trucs? Het antwoord is simpel: we zijn geconditioneerd om te overtuigen in plaats van oprecht te helpen. 
€ 32,50

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Morgen in huis
Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
Morgen in huis
Memory Brands
Marc Fauconnier
€ 29,99
Morgen in huis

Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 23,95
29,99
-21%
Morgen in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Morgen in huis
Schrijven voor het brein
Martin van Kranenburg
€ 17,50
34,95
-50%
Morgen in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
2
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
3
Customer Experience, van cult naar cultuur
Jean-Pierre Thomassen
Customer Experience, van cult naar cultuur
€ 29,95
Morgen in huis
4
Sterk digitaal merk
Ingmar de Lange
Sterk digitaal merk
€ 42,99
Morgen in huis
5

Online magazine

Tips van de redactie

Boost je business met een boek
Janneke Sinot
€ 24,50
Morgen in huis
Schakel - Leiderschap in marketing
Irene van Cappellen
€ 24,95
Morgen in huis
GEO - Zichtbaar zijn in de antwoorden van AI
Jarik Oosting
€ 17,99
Morgen in huis
De boekmarketingbijbel
Denise Hulst
€ 24,50
Morgen in huis

Reserveer nu

Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 01-11-2026
De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
Verwacht 23-10-2026
DE COUNTDOWN - Handboek voor een sterk belscript
Janneke van Meenen
€ 22,50
Nog niet verschenen
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Rubriek: Marketing

Paperback EN06-07-20239781529111484
Who really benefits from a cashless society? Many of us rarely use cash these days. And the reach of corporations into our lives via cards and apps has never been greater. But what we're told is inevitable is actually the work of powerful interests: the great battle of our time is for ownership of… Meer
€ 16,63
Levertijd ± 11 werkdagen
Paperback EN25-09-20259781529146486
For decades, the business world has been content with leaders who drive profits and make strategic decisions. But in today's ultracompetitive world, that is simply not enough. The ability to tell a compelling story about your product or service is no longer just a competitive advantage--it's a… Meer
€ 25,16
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN16-07-20269781529146837
Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park. Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling New York City two-star brasserie that had never quite lived up to its majestic room… Meer
€ 18,05
Levertijd ± 11 werkdagen
Paperback EN30-04-20269781529147384
Put the ideas of the New York Times bestseller Unreasonable Hospitality into action with this beautifully illustrated, interactive companion guide from Will Guidara, former co-owner of the legendary restaurant Eleven Madison Park… Meer
€ 28,–
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN12-04-20239781789249316
Smart Technologies are revolutionizing tourism, as they promise to change the way tourists behave and how companies interact with them and generate profits. The increasing availability of real-time data in combination with advanced machine learning techniques, artificial intelligence and business… Meer
€ 70,99
Levertijd ± 11 werkdagen
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Paperback EN16-09-20259781804091272
In Investment Trusts Explained , Mick Gilligan, renowned expert on investment trusts and partner at Killik & Co, seeks to make them secret no more, by opening up the world of investment trusts to all investors. Meer
€ 43,65
Levertijd ± 11 werkdagen
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Paperback EN13-06-20249781800815773
Whether you're standing up in front of a crowd at a conference or chatting with a colleague on Zoom, storytelling is the most effective way to get your point across. It works in 90 second Superbowl TV spots, it works in 10 second social media formats, and it works in that email you have to fire off… Meer
€ 18,05
Levertijd ± 11 werkdagen
Gebonden EN18-11-20259781788606905
For organizations that want to create real impact, there’s a new strategic role in the senior leadership team. CEvOs design events that are transformational, and this is how they do it. Meer
€ 36,54
Levertijd ± 11 werkdagen
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Paperback EN18-11-20259781788606912
For organizations that want to create real impact, there’s a new strategic role in the senior leadership team. CEvOs design events that are transformational, and this is how they do it. Meer
€ 22,32
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN22-04-20259781788607216
Need to refresh your brand? Rebrand right. The clear and complete guide to diagnosing, defining and delivering brand and marketing changes to grow your business. Meer
€ 29,43
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN08-04-20259781788607537
You might think you’re not a natural salesperson, but if you don’t get comfortable promoting your business, you’re not going to HAVE a business for much longer. Luckily, Sara Nasser Dalrymple is here to help… Meer
€ 15,21
Levertijd ± 11 werkdagen
Paperback EN03-03-20269781788608497
What does it mean to be human at work? And why are we still having this conversation? A unified approach for leadership and sales that links a coaching approach with commercial growth. Meer
€ 22,32
Levertijd ± 11 werkdagen
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Gebonden EN25-11-20259781788608640
The essential guide to conversational selling – the mindsets, knowledge and skills that every salesperson needs to master, and which every sales manager needs to be able to teach. Meer
€ 36,54
Levertijd ± 16 werkdagen
Gratis verzonden
Gebonden EN13-01-20269781788609142
The companies that win with AI won’t be the ones that adopt it. They’ll be the ones that rebuild around it. Your old growth playbook is breaking down. AI is collapsing moats, compressing product cycles, and reshaping how customers buy… Meer
€ 36,54
Levertijd ± 16 werkdagen
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Paperback EN13-01-20269781788609159
The companies that win with AI won’t be the ones that adopt it. They’ll be the ones that rebuild around it. Your old growth playbook is breaking down. AI is collapsing moats, compressing product cycles, and reshaping how customers buy… Meer
€ 22,32
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN10-03-20269781788609258
Sales is dead: long live selling. Reimagine the seller-buyer relationship and equip yourself with new thinking, tools, and methodologies to drive immediate, transformative revenue performance. Meer
€ 37,96
Levertijd ± 16 werkdagen
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Paperback EN10-03-20269781788609265
Sales is dead: long live selling. Reimagine the seller-buyer relationship and equip yourself with new thinking, tools, and methodologies to drive immediate, transformative revenue performance. Meer
€ 23,74
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN23-07-20199781788734837
A material analysis of the sign which deepens Marx's critique of political economy for spectacular times. What if the problems of modern society don't come from production, but rather consumption and the system of cultural signs?… Meer
€ 30,25
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN13-05-20249781837531998
Company executives need strategic flexibility in VUCA to maintain an advantage alongside business analytics, helping them achieve a competitive edge by providing timely insights, optimizing business processes, and generating growth and innovation opportunities… Meer
€ 119,50
Levertijd ± 11 werkdagen
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Paperback EN02-04-20249781837822157
NEW YORK TIMES BESTSELLER Now in paperback, a step-by-step roadmap for the mindset shifts you need to make and tools you need to start your own online business, from the host of Online Marketing Made Easy . “Ready to ditch your 9–5 and follow your dreams? Then get this book now!… Meer
€ 22,32
Levertijd ± 11 werkdagen
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