Waarom voelt sales zo vaak ongemakkelijk, stressvol en geforceerd, alsof je je moet verlagen tot het gebruik van gladde trucs? Het antwoord is simpel: we zijn geconditioneerd om te overtuigen in plaats van oprecht te helpen.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Who really benefits from a cashless society? Many of us rarely use cash these days. And the reach of corporations into our lives via cards and apps has never been greater. But what we're told is inevitable is actually the work of powerful interests: the great battle of our time is for ownership of… Meer
For decades, the business world has been content with leaders who drive profits and make strategic decisions. But in today's ultracompetitive world, that is simply not enough. The ability to tell a compelling story about your product or service is no longer just a competitive advantage--it's a… Meer
Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park. Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling New York City two-star brasserie that had never quite lived up to its majestic room… Meer
Put the ideas of the New York Times bestseller Unreasonable Hospitality into action with this beautifully illustrated, interactive companion guide from Will Guidara, former co-owner of the legendary restaurant Eleven Madison Park… Meer
Smart Technologies are revolutionizing tourism, as they promise to change the way tourists behave and how companies interact with them and generate profits. The increasing availability of real-time data in combination with advanced machine learning techniques, artificial intelligence and business… Meer
In Investment Trusts Explained , Mick Gilligan, renowned expert on investment trusts and partner at Killik & Co, seeks to make them secret no more, by opening up the world of investment trusts to all investors. Meer
Whether you're standing up in front of a crowd at a conference or chatting with a colleague on Zoom, storytelling is the most effective way to get your point across. It works in 90 second Superbowl TV spots, it works in 10 second social media formats, and it works in that email you have to fire off… Meer
For organizations that want to create real impact, there’s a new strategic role in the senior leadership team. CEvOs design events that are transformational, and this is how they do it. Meer
For organizations that want to create real impact, there’s a new strategic role in the senior leadership team. CEvOs design events that are transformational, and this is how they do it. Meer
Need to refresh your brand? Rebrand right. The clear and complete guide to diagnosing, defining and delivering brand and marketing changes to grow your business. Meer
You might think you’re not a natural salesperson, but if you don’t get comfortable promoting your business, you’re not going to HAVE a business for much longer. Luckily, Sara Nasser Dalrymple is here to help… Meer
What does it mean to be human at work? And why are we still having this conversation? A unified approach for leadership and sales that links a coaching approach with commercial growth. Meer
The essential guide to conversational selling – the mindsets, knowledge and skills that every salesperson needs to master, and which every sales manager needs to be able to teach. Meer
The companies that win with AI won’t be the ones that adopt it. They’ll be the ones that rebuild around it. Your old growth playbook is breaking down. AI is collapsing moats, compressing product cycles, and reshaping how customers buy… Meer
The companies that win with AI won’t be the ones that adopt it. They’ll be the ones that rebuild around it. Your old growth playbook is breaking down. AI is collapsing moats, compressing product cycles, and reshaping how customers buy… Meer
Sales is dead: long live selling. Reimagine the seller-buyer relationship and equip yourself with new thinking, tools, and methodologies to drive immediate, transformative revenue performance. Meer
Sales is dead: long live selling. Reimagine the seller-buyer relationship and equip yourself with new thinking, tools, and methodologies to drive immediate, transformative revenue performance. Meer
A material analysis of the sign which deepens Marx's critique of political economy for spectacular times. What if the problems of modern society don't come from production, but rather consumption and the system of cultural signs?… Meer
Company executives need strategic flexibility in VUCA to maintain an advantage alongside business analytics, helping them achieve a competitive edge by providing timely insights, optimizing business processes, and generating growth and innovation opportunities… Meer
NEW YORK TIMES BESTSELLER Now in paperback, a step-by-step roadmap for the mindset shifts you need to make and tools you need to start your own online business, from the host of Online Marketing Made Easy . “Ready to ditch your 9–5 and follow your dreams? Then get this book now!… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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