Communicatie en media

Eva Moeraert, Pieter Blomme

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Communicatie en media

Communiceer effectiever, krachtiger en strategischer met boeken die je leren hoe je écht binnenkomt bij je doelgroep. Van storytelling tot social media en van crisiscommunicatie tot interne communicatie: ontdek hoe je invloed uitoefent met de juiste boodschap op het juiste moment.
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Rubriek: Communicatie en media

Paperback EN29-04-20229780367559403
Popular Culture and Social Change: The Hidden Work of Public Relations argues the complicated and contradictory relationship between public relations, popular culture and social change is a neglected theoretical project… Meer
€ 69,47
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Paperback EN12-12-20199780367870553
It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true?… Meer
€ 72,38
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Paperback EN09-12-20119780415515580
Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly grounded, theoretical research in a field that has only begun to mature… Meer
€ 53,44
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Paperback EN19-10-20099780415545617
A key factor in Korea's economic success is the nature of industrial relations in Korean business and industry. Joo-Yeon Jeong presents a comprehensive survey of the current state of industrial relations in Korea… Meer
€ 75,29
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Paperback EN02-06-20119780415610469
Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams… Meer
€ 82,58
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Gebonden EN18-11-20089780415992046
Key Readings in Media Today provides both historical and contemporary analyses of each of the major media industries: book, newspaper, magazine, sound recording/radio, motion picture, television, new media, advertising, and public relations… Meer
€ 152,52
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Paperback EN19-06-20079780566085611
You may be a senior executive wondering how to engage hundreds or thousands of employees in your vision, strategy or the transformation of the business; or a specialist in HR, communication and change, tasked with the challenge of 'aligning and mobilising' your people… Meer
€ 75,29
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Gebonden EN28-11-20049780566086502
Nowadays most managers seek a complete picture when it comes to return on investment and this applies to PR too. Despite this, and the developments in measurement tools for marketing and advertising, PR has lagged behind and different professionals have favoured different models… Meer
€ 152,52
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Gebonden EN21-12-20219781032012575
This volume builds on Roger Darnell’s The Communications Consultant’s Foundation by providing insider knowledge gained over the past three decades atop the field of communications consulting, incorporating lessons learned serving businesses in the global creative industry… Meer
€ 251,60
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Paperback EN09-05-20239781032054803
The world of the academic researcher is changing; it used to be enough to work hard, do your research and get your results published. Not so these days. Universities now expect researchers to share their work with the world, as widely as possible… Meer
€ 30,13
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Paperback EN14-03-20239781032124063
This is an essential guide to the art of interviewing, with checklists, tips and examples from leading journalists and PR specialists, covering basic to advanced techniques. Sedorkin and Forbes provide a comprehensive, step-by-step overview of how to manage the interview process… Meer
€ 37,41
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Gebonden EN28-02-20239781032102641
This book details how the processes of communication are affected by the presence of a pandemic and establishes a research agenda for those effects across the broad field of communication studies. Through contributions from experts in communication subdisciplines such as crisis, organizational… Meer
€ 251,60
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Paperback EN28-06-20229781032107493
A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation… Meer
€ 47,61
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Paperback EN30-09-20219781032176093
This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China… Meer
€ 37,41
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Gebonden EN29-09-20219781138293779
There is a growing interest in corporate whistleblowing, but no comprehensive research has yet focused on public relations practice. Drawing on extensive research on Fortune 1000 and Wilshire 5000 corporations, this book reveals executives’ attitudes and relationships toward their organizations and… Meer
€ 251,60
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Gebonden EN13-11-20179781138464131
Muchas cosas pueden ir mal en un entorno de trabajo. Cada dia hay oportunidades para cometer errores que resultaran en defectos. Los defectos son despilfarro y, si no se descubren, frustran las espectativas del cliente sobre la calidad… Meer
€ 306,98
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Gebonden EN06-11-20189781138498853
Integrated reporting in corporate communication is a process that results in improved communication, most visibly an ‘integrated report,’ about value creation over time. An integrated report is a concise communication about how an organization’s strategy, governance, performance, and prospects lead… Meer
€ 100,06
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Gebonden EN14-03-20119781439853733
From the Japanese tsunami and the Egyptian revolution to the Haitian earthquake and the Australian floods, social media has proven its power to unite, coalesce, support, champion, and save lives. Presenting cutting-edge media communication solutions, The Four Stages of Highly Effective Crisis… Meer
€ 251,60
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Paperback EN23-12-20169780415783729
Lukens Steel was an extraordinary business that spanned two centuries of American history. The firm rolled the first boiler plate in 1818 and operated the largest rolling mills in America in 1890, 1903, and 1918, Later it worked on the Manhattan Project and built the steel beams for the base of the… Meer
€ 89,87
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Paperback EN07-02-20179780415783736
This book examines the complex roles that texts serve as parts of an organizational cognitive infrastructure. Texts make knowledge and experience tangible and durable. They help shape interactions between people… Meer
€ 82,58
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