Communicatie en media

Eva Moeraert, Pieter Blomme

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Communicatie en media

Communiceer effectiever, krachtiger en strategischer met boeken die je leren hoe je écht binnenkomt bij je doelgroep. Van storytelling tot social media en van crisiscommunicatie tot interne communicatie: ontdek hoe je invloed uitoefent met de juiste boodschap op het juiste moment.
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Rubriek: Communicatie en media

Gebonden EN17-01-20019780789010193
Raise your organization's productivity and morale with the proper EAPs!The development of employee assistance programs (EAPs) was one of the 20th century's most important workplace innovations. Emerging Trends for EAPs in the 21st Century examines the evolution of EAPs from their origin as a way of… Meer
€ 251,60
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Gebonden EN31-05-20219781032006864
This book investigates the relationship between information communication and community development in China in the new media age, drawing on theoretical resources from journalism, communication, urban sociology, community management, and the activities of social movements… Meer
€ 274,91
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Gebonden EN25-05-20219781032012049
This practical guide enables readers to recognize, assess, and defend against gray behaviors—attempts to persuade listeners using fallacious arguments. It provides valuable tools for communicating successfully in a wide variety of public and professional contexts… Meer
€ 100,06
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Paperback EN22-07-20229781032028019
Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape… Meer
€ 70,92
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Paperback EN24-06-20219781032042350
This book studies the art of public speaking as oration instead of just ornamentation. It repositions public speaking as a fundamental business leadership act and a solution-enabling and problem-solving communication approach… Meer
€ 56,35
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Paperback EN28-02-20239781032075433
This book details how the processes of communication are affected by the presence of a pandemic and establishes a research agenda for those effects across the broad field of communication studies. Through contributions from experts in communication subdisciplines such as crisis, organizational… Meer
€ 65,10
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Paperback EN19-06-20239781032195445
Most journal articles and research proposals are rejected. That represents a waste of everyone’s time, energy, and spirit, especially now when, more than ever, academic careers are precarious. In this practical book, Professor Abby Day addresses these two inter-related and most challenging areas for… Meer
€ 57,81
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Gebonden EN29-09-20239781032204857
Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete… Meer
€ 251,60
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Paperback EN13-12-20219781032237688
Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking exploration of public relations, aiming to promote changes in meaning and perception by creating new meta-realities for public relations… Meer
€ 69,47
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Gebonden EN23-02-20239781032259079
This lively and engaging text introduces readers to the core interpersonal and organizational skills needed to effectively collaborate on group projects in the classroom and the workplace. Group projects are critical in preparing students for the realities of today’s workplace, but many college… Meer
€ 213,71
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Paperback EN19-06-20239781032287614
Conversation: the heartbeat of our organisations. Right now, we’re at risk of losing the art of doing it well. We need to radically change how we talk to each other, to create workplaces where people feel they belong and can thrive… Meer
€ 54,90
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Gebonden EN11-09-20239781032293288
Confusion is more than just another daily inconvenience, though its impacts are often hidden in metrics such as market share, productivity, and ROI. This book shows how to identify and eliminate the Cost of Confusion in workplaces, marketplaces, and communities… Meer
€ 251,60
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Gebonden EN16-11-20179781138099920
A Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the… Meer
€ 251,60
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Gebonden EN04-09-20159781138128361
For the first time Events Design and Experience draws together the relationship between event design and the experience of consumers and participants. It explores and analyses the event experience of the individual and how this can be ‘controlled’ by design… Meer
€ 306,98
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Gebonden EN27-07-20169781138145993
Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues… Meer
€ 306,98
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Gebonden EN02-12-20169781138155954
The Theory and Philosophy of Organizations makes a major contribution to the debate on the status of organizational theory as a discipline. The volume is divided into three sections exploring issues under the headings `theory', `anasis' and `philosophy'… Meer
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Paperback EN28-11-20169781138271500
After a century in which charities suspected the motives of cynical business people, and business people dismissed the contributions of amateur volunteers, the two sectors are coming together today as never before… Meer
€ 85,49
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Gebonden EN16-10-20189781138323872
Media coverage of climate change has attracted much scholarly attention because the extent of such coverage has an agenda-setting effect and because the ways in which the coverage is framed can influence public perception of and engagement with the issue… Meer
€ 100,06
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Gebonden EN25-08-20169781138860131
International Public Relations: Perspectives from deeply divided societies is positioned at the intersection of public relations (PR) practice with socio-political environments in divided, conflict and post-conflict societies… Meer
€ 251,60
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Paperback EN28-02-20169781138967502
Mexico provides a case study of a cornerstone economy in the development of the hemospheric free trade zone in the Americas, an adjusting economy which has been integrated into uneven economies (Canada and the US)… Meer
€ 37,41
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