Communicatie en media

Neil Webers, Gwen Engelen

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Communicatie en media

Communiceer effectiever, krachtiger en strategischer met boeken die je leren hoe je écht binnenkomt bij je doelgroep. Van storytelling tot social media en van crisiscommunicatie tot interne communicatie: ontdek hoe je invloed uitoefent met de juiste boodschap op het juiste moment.
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Rubriek: Communicatie en media

Gebonden EN14-02-20239781119855897
geen beschrijving beschikbaar
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Paperback EN27-10-20229781119912354
geen beschrijving beschikbaar
€ 26,80
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Paperback EN20-04-20079780080464367
Super series are a set of workbooks to accompany the flexible learning programme specifically designed and developed by the Institute of Leadership & Management (ILM) to support their Level 3 Certificate in First Line Management… Meer
€ 65,10
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Paperback EN22-12-20089780080557472
Individuals and organisations rely on their ability to select and process information, both to make sense of their local environment and to try to understand the bigger picture. This book approaches information management from two key perspectives: The skills of the individuals manager to source… Meer
€ 82,58
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Paperback EN15-03-20109780765620521
Crises happen. When they do, organizations must learn to effectively communicate with their internal and external stakeholders, as well as the public, in order to salvage their reputation and achieve long-term positive effects… Meer
€ 102,98
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Gebonden EN01-07-19879780805800524
This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has… Meer
€ 257,76
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Gebonden EN01-07-20029780805818178
This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many… Meer
€ 251,60
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Paperback EN01-07-20029780805818185
This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many… Meer
€ 151,77
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Gebonden EN05-10-20059780805847611
This edited volume explores different models, conceptualizations, and measures of leader interpersonal and influence "soft skills" that are so necessary for effective leadership. These include the communication skills, persuasion skills, political savvy, and emotional abilities used by leaders to… Meer
€ 218,94
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Paperback EN26-03-20189780815353140
Shortlisted for the Business Book of the Year Awards in the Sales and Marketing category. As jobs become increasingly similar, there are two skills that everyone needs if they’re going to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted… Meer
€ 62,18
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Gebonden EN09-07-20199780815358831
This is the first book on climate change denial and lobbying that combines the ideology of denial and the role of anthropocentrism in the study of interest groups and communication strategy. Climate Change Denial and Public Relations: Strategic Communication and Interest Groups in Climate Inaction… Meer
€ 257,76
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Paperback EN12-12-20199780815365280
From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro… Meer
€ 94,24
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Gebonden EN28-09-20219780815372486
The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies… Meer
€ 257,76
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Paperback EN30-06-20219781032086118
How Propaganda Became Public Relations pulls back the curtain on propaganda: how it was born, how it works, and how it has masked the bulk of its operations by rebranding itself as public relations. Cory Wimberly uses archival materials and wide variety of sources — Foucault’s work on… Meer
€ 70,92
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Gebonden EN24-12-20219781032123387
Strategic communication is a pre-requisite for the achievement of organisational goals, and an effective strategic communication plan is vital for organisational success. However, systems and models dominant in the West may not necessarily be best suited for the sub-Saharan Africa reality, where… Meer
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Paperback EN25-09-20239781032149264
This book examines the evolution of corporate communication in the recent past in the context of the rapidly changing contemporary business environment in India. Using several case studies, it illustrates the growing need for small and large businesses to recognize and form a direct connection with… Meer
€ 69,47
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Paperback EN31-03-20259781032159324
The seventh edition of Becoming a Public Relations Writer serves as an essential guide to the writing process for public relations practice. The text covers public relations writing formats across digital and traditional media, providing comprehensive examples, guidelines, and exercises to learn the… Meer
€ 121,92
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Gebonden EN30-03-20259781032161297
The seventh edition of Becoming a Public Relations Writer serves as an essential guide to the writing process for public relations practice. The text covers public relations writing formats across digital and traditional media, providing comprehensive examples, guidelines, and exercises to learn the… Meer
€ 343,41
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Paperback EN11-04-20259781032163642
This fourth edition of Cases in Public Relations Management features a combination of new and tried-and-tested cases that give students a practical view of how on-the-ground public relations is practiced today… Meer
€ 124,83
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Paperback EN28-06-20229781032163871
Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator. The book focuses on the strategic aspect of public relations writing that distinguishes it from other writing, such as journalistic or… Meer
€ 97,15
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