Communicatie en media

Eva Moeraert, Pieter Blomme

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Communicatie en media

Communiceer effectiever, krachtiger en strategischer met boeken die je leren hoe je écht binnenkomt bij je doelgroep. Van storytelling tot social media en van crisiscommunicatie tot interne communicatie: ontdek hoe je invloed uitoefent met de juiste boodschap op het juiste moment.
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Rubriek: Communicatie en media

Paperback EN27-03-20189781138714625
Strategic Communication at Work provides the reader with a practical approach to engaging in all types of communication—one-on-one, small group, and large group—to achieve intended results. The framework presented enables readers to make informed decisions that increase the effectiveness of their… Meer
€ 63,64
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Paperback EN01-10-20189781138717077
The public relations industry is undergoing a revolution in using data to define promotional programs, to measure influence and to address the needs of clients with more precision than ever. Applying tools that range from online surveys to social-media listening to applying big data with… Meer
€ 92,78
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Paperback EN03-11-20149781138804722
Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways… Meer
€ 92,78
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Gebonden EN01-10-20189781138483484
The fourth edition of Applied Organizational Communication provides a current, in-depth analysis of the theories and practices critical to understanding organizational communication concepts in a global environment… Meer
€ 306,98
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Paperback EN14-08-20199781138484054
The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations. The book continues its international orientation in order to fully contextualize the field amidst the various political… Meer
€ 92,78
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Paperback EN03-04-20189781138497412
Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice… Meer
€ 77,12
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Gebonden EN05-02-20199781138542877
Consultants are called upon more and more to help implement needed organizational changes, fill gaps in workforce capabilities, and solve significant business problems. As the demand for consultants increases, it is critical that practitioners differentiate themselves and understand how they can be… Meer
€ 218,94
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Paperback EN06-02-20189781138548503
Winner of The American Journalism Historians Association Book of the Year Award, 2015 This study of American public relations history traces evangelicalism to corporate public relations via reform and the church-based temperance movement… Meer
€ 82,58
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Paperback EN07-06-20189781138549227
Written by three leading thinkers in the field of sustainability, 'All In' defines the essential attributes of high-impact corporate sustainability leadership and describes how companies can combine and apply those characteristics for future success… Meer
€ 60,72
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Gebonden EN25-02-20199781138552333
The industry of public relations is rapidly evolving, requiring practitioners to have greater specialization than ever before. Hand in hand with the growth of the industry, educational programs have developed to address the growing need for quality preparation for future practitioners… Meer
€ 251,60
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Paperback EN16-06-20179781138306059
Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied… Meer
€ 81,12
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Gebonden EN18-07-20199781138322080
Macro-social marketing is an approach to solving wicked problems. Wicked problems include obesity, environmental degradation, smoking cessation, fast fashion, gambling, and drug and alcohol abuse. As such, wicked problems are those problems that are so complex and multifaceted, it is difficult to… Meer
€ 257,76
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Gebonden EN11-11-20229781138332119
This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective PR practice in a range of organizational contexts. The global cases demonstrate the breadth and sophistication of the public relations function, both in public and… Meer
€ 213,71
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Paperback EN13-11-20199781138595224
Built using the hands-on and pioneering Missouri Method, this textbook prepares readers to write about and communicate with people of different backgrounds, offering real-world examples of how to practice excellent journalism and strategic communication that takes culture into account… Meer
€ 85,49
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Paperback EN02-06-20209781138595385
Lean Human Resources addresses a critical issue facing organisations undertaking lean transformation or attempting to create a lean culture of continuous improvement. People are the single biggest factor necessary to ensure success, but it is common for the role of the HR department to be… Meer
€ 56,35
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Gebonden EN21-08-20179781138667266
Globalisation influences every aspect of post-modern social reality. However, little empirical research has considered how globalisation affects people’s perception of their national attachments. This book explores the nature of national identity in our increasingly globalised society… Meer
€ 281,65
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Paperback EN03-09-20159781138959699
Storytelling is part of social action and interaction that actually shapes the future of organizations. Organization and management studies have overwhelmingly focused to date on rational narrative structures with beginnings, middles, and ends, where narrative has proved to be a handy concept in… Meer
€ 79,67
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Paperback EN26-12-20189781138352681
Learning how to be successful in a public relations (PR) agency is a stressful on-the-job, sink-or-swim, immersive experience. While other texts teach PR theory and practice, no other book guides early to mid-career PR professionals through the day-to-day life of working in an agency and the skills… Meer
€ 57,81
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Gebonden EN10-09-20189781138364813
Executives continue to lose their position because of inability to communicate organizational decisions to employees and boards effectively. More than just the words one writes or speaks, communication includes one’s actions and other non-verbal attributes that carry meaning for audiences… Meer
€ 102,50
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Gebonden EN18-09-20189781138371729
No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises… Meer
€ 251,60
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