Communicatie en media

Eva Moeraert, Pieter Blomme

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Communicatie en media

Communiceer effectiever, krachtiger en strategischer met boeken die je leren hoe je écht binnenkomt bij je doelgroep. Van storytelling tot social media en van crisiscommunicatie tot interne communicatie: ontdek hoe je invloed uitoefent met de juiste boodschap op het juiste moment.
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Pagina 152 van 4.324 resultaten
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Rubriek: Communicatie en media

Gebonden EN18-09-20189781138371958
Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come… Meer
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Paperback EN18-09-20189781138374317
In today’s business world, project managers not only have to be diligent in project planning and execution, but also need to have skills in persuasion, communication, and relationship management. Reflecting the changing landscape of projects today, Essential Project Management Skills empowers… Meer
€ 95,69
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Gebonden EN09-08-20179781138419315
The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers… Meer
€ 100,06
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Gebonden EN27-07-20179781138424647
The experience of the past decade since the publication of the first edition of The Rules of Work: A Practical Engineering Guide to Ergonomics proves just how central ergonomics is for effective production… Meer
€ 343,41
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Gebonden EN11-07-20179781138441088
Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today's dynamic and noisy markets. It's an insider's look at what works and what doesn't in the fast-paced, high-tech world of communications… Meer
€ 306,98
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Gebonden EN28-07-20179781138461338
Media relations are a vital tool for helping property companies build shareholder value through stronger brands, develop reputations that drive a flow of new work, and help sell and let properties faster and at a fraction of the cost of other marketing techniques, but such relationships need to be… Meer
€ 76,75
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Gebonden EN12-06-20079781420045840
While organizations differ from each other, they are also alike in many ways. Regardless of whether they are large or small, not-for-profit or profit driven, these organizations usually face similar challenges, problems, and opportunities pertaining to performance… Meer
€ 152,52
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Gebonden EN28-04-20149781472425232
Organizations are implementing virtual teams using web technologies as a cost-effective measure for training and project development. In Working at a Distance, Cassandra Smith provides a detailed, comprehensible virtual team business model for managers, professionals, teachers or students involved… Meer
€ 251,60
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Gebonden EN13-12-20179781472484161
Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce… Meer
€ 213,71
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Gebonden EN10-09-20159781498721479
Human resources and management consultants are frequently asked to help their clients address fundamental breakdowns within their organizations. More often than not, these breakdowns occur between conflicting functional areas, such as sales and customer service, sales and operations, or creative and… Meer
€ 76,75
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Paperback EN19-03-19999781560239482
The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers… Meer
€ 42,79
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Gratis verzonden
Paperback EN29-01-20249780367554002
This comprehensive work presents a thorough exploration of celebrity ‘bromances,’ interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity, and authenticity… Meer
€ 65,10
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Gebonden EN27-10-20219780367555535
This book addresses the important role of communication within the context of performing an audit, project, or review (i.e., planning, detailed testing, and reporting). Intended for audit, information security, enterprise, and operational risk professionals at all levels, including those just… Meer
€ 123,38
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Paperback EN25-09-20239780367556815
This book is an evidence-based approach to handling common, extreme crises. Extreme crises involve strong moral outrage; moral outrage creates situations where traditional crisis communication advice no longer is effective. These extreme crises create unique demands for crisis managers… Meer
€ 69,47
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Paperback EN29-08-20229780367557942
Open internationalization is a concept that brings a new perspective on the process of firm internationalization. As theories of internationalization show, some companies expand abroad only on their own, known as closed internationalization, while others combine their resources with those of other… Meer
€ 82,58
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Paperback EN30-06-20209780367605919
Is it your objective to bring about positive change for your business or organisation by influencing the policy and regulatory environment in which you operate? Do you need to know how to engage with decision-makers in government and other key influencers?… Meer
€ 56,35
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Paperback EN30-06-20209780367607388
This book traces a century of militarised communication that began in the United States in April, 1917, with the institution of the Committee on Public Information (CPI), headed by George Creel and tasked with persuading a divided US public to enter World War I. Creel achieved an historic feat of… Meer
€ 38,87
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Paperback EN30-06-20209780367607456
This book is about media transparency and good-faith attempts of honesty by both the sources and the gate-keepers of news and other information that the mass media present as being unbiased. Specifically, this book provides a theoretical framework for understanding media transparency and its… Meer
€ 37,41
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Gebonden EN30-12-20209780367620172
This book is a pragmatic, case-rich guide to how current and future public relations practitioners can apply ethical principles and the industry’s codes of ethics to their day-to-day work. Authors Trevor Morris and Simon Goldsworthy draw on their years of industry and academic experience to… Meer
€ 251,60
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Paperback EN26-08-20249780367621254
Korean Business Communication demonstrates the heuristic value of the research on Korean business communication. It is composed of two parts: theory and practice. First, alongside the review of the major research trend of Asian business communication, it explores the contemporary teaching trend of… Meer
€ 33,04
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