Communicatie en media

Neil Webers, Gwen Engelen

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Zeg jij ook weleens misschien, een beetje of sorry dat ik het zeg… terwijl je eigenlijk precies weet wat je wilt zeggen? Dan is dit boek voor jou.
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Reserveer nu

Een verschillig gesprek
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Communicatie en media

Communiceer effectiever, krachtiger en strategischer met boeken die je leren hoe je écht binnenkomt bij je doelgroep. Van storytelling tot social media en van crisiscommunicatie tot interne communicatie: ontdek hoe je invloed uitoefent met de juiste boodschap op het juiste moment.
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Rubriek: Communicatie en media

Paperback EN29-04-20229780367559403
Popular Culture and Social Change: The Hidden Work of Public Relations argues the complicated and contradictory relationship between public relations, popular culture and social change is a neglected theoretical project… Meer
€ 69,47
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN12-04-20229780367569891
Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand strategy and management are applied to countries globally… Meer
€ 79,67
Levertijd ± 11 werkdagen
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Gebonden EN10-09-20219780367627799
This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations… Meer
€ 102,50
Levertijd ± 11 werkdagen
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Paperback EN06-04-20219780367635954
The second decade of the 21st century has brought unprecedented challenges to traditional workplaces. The global pandemic has forced the advance of working from home and telework. Individuals with little or no background or training in e-leadership, virtual project management, or virtual team… Meer
€ 72,38
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Gebonden EN29-09-20209780367641085
Communication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic necessity for all organisations today. As the communication and public relations industries continue to grow globally, they offer a dynamic career for those with the right… Meer
€ 251,60
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Paperback EN30-09-20209780367659684
The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being… Meer
€ 76,75
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Paperback EN28-05-20219780367743031
This short, accessible book on the art of chairing is an indispensable guide to help Chairs and meetings (of all types) to work more effectively. There are millions of meetings every day in public and private organisations… Meer
€ 41,78
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Gebonden EN03-03-20239780367770617
This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for… Meer
€ 274,91
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Paperback EN31-03-20219780367786472
Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their relationship, and on how that joint perspective shapes brands, companies, business strategies, and… Meer
€ 72,38
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Paperback EN10-12-20199780367876234
This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the… Meer
€ 70,92
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Gebonden EN18-11-20089780415992046
Key Readings in Media Today provides both historical and contemporary analyses of each of the major media industries: book, newspaper, magazine, sound recording/radio, motion picture, television, new media, advertising, and public relations… Meer
€ 152,52
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Paperback EN23-09-20209780429447044
Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets… Meer
€ 70,92
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Gebonden EN31-10-20079780415988636
This supplemental text on PR law is intended to be used with other mass communication textbooks. It is intended for the mass communication law course, which is a mainstay in all accredited programs in mass communication, journalism, broadcasting, telecommunications, public relations, mass media, and… Meer
€ 251,60
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Gebonden EN02-09-19999780720123692
The implications of globalization for labour are more often asserted than analyzed. This collection, and its companion volume The Global Economy, National States and the Regulation of Labour edited by by Paul Edwards and Tony Elger, seek to remedy this deficiency by presenting contemporary research… Meer
€ 152,52
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Gebonden EN26-10-19989780750641869
The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. The author has drawn on extensive business experience in the area and wide ranging research in major… Meer
€ 123,38
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Paperback EN13-10-20059780750679114
The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry. Additionally, it reviews the leading news media that covers the industry, the primary PR tools and audiences, and details the… Meer
€ 76,75
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Paperback EN26-03-20189780815353140
Shortlisted for the Business Book of the Year Awards in the Sales and Marketing category. As jobs become increasingly similar, there are two skills that everyone needs if they’re going to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted… Meer
€ 62,18
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Gebonden EN28-02-20239781032102641
This book details how the processes of communication are affected by the presence of a pandemic and establishes a research agenda for those effects across the broad field of communication studies. Through contributions from experts in communication subdisciplines such as crisis, organizational… Meer
€ 251,60
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Paperback EN28-06-20229781032107493
A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation… Meer
€ 47,61
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Paperback EN14-03-20239781032124063
This is an essential guide to the art of interviewing, with checklists, tips and examples from leading journalists and PR specialists, covering basic to advanced techniques. Sedorkin and Forbes provide a comprehensive, step-by-step overview of how to manage the interview process… Meer
€ 37,41
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