Communicatie en media

Neil Webers, Gwen Engelen

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Zeg jij ook weleens misschien, een beetje of sorry dat ik het zeg… terwijl je eigenlijk precies weet wat je wilt zeggen? Dan is dit boek voor jou.
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Communicatie en media

Communiceer effectiever, krachtiger en strategischer met boeken die je leren hoe je écht binnenkomt bij je doelgroep. Van storytelling tot social media en van crisiscommunicatie tot interne communicatie: ontdek hoe je invloed uitoefent met de juiste boodschap op het juiste moment.
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Rubriek: Communicatie en media

Gebonden EN21-07-20149780415707435
This work establishes a contemporary profile of virtue in professional media practice. Author Patrick Lee Plaisance examines the experiences, perspectives, moral stances, and demographic data of two dozen professional exemplars in journalism and public relations… Meer
€ 274,91
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Paperback EN23-12-20169780415783729
Lukens Steel was an extraordinary business that spanned two centuries of American history. The firm rolled the first boiler plate in 1818 and operated the largest rolling mills in America in 1890, 1903, and 1918, Later it worked on the Manhattan Project and built the steel beams for the base of the… Meer
€ 89,87
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Paperback EN07-02-20179780415783736
This book examines the complex roles that texts serve as parts of an organizational cognitive infrastructure. Texts make knowledge and experience tangible and durable. They help shape interactions between people… Meer
€ 82,58
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Gebonden EN20-12-20109780415872850
While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global interconnectedness through a range of… Meer
€ 306,98
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Gebonden EN22-02-20119780415873918
Storytelling is part of social action and interaction that actually shapes the future of organizations. Organization and management studies have overwhelmingly focused to date on rational narrative structures with beginnings, middles, and ends, where narrative has proved to be a handy concept in… Meer
€ 281,65
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Paperback EN19-06-20079780566085611
You may be a senior executive wondering how to engage hundreds or thousands of employees in your vision, strategy or the transformation of the business; or a specialist in HR, communication and change, tasked with the challenge of 'aligning and mobilising' your people… Meer
€ 75,29
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Paperback EN27-04-19999780582319851
Writing Business: Genres, Media and Discourses offers an analysis of the genres and functions of written discourse in the business context, involving a variety of modes of communication. The evolution of new forms of writing is a key focus of this collection and is only partly attributable to the… Meer
€ 82,91
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€ 129,22
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Paperback EN15-03-20109780765620521
Crises happen. When they do, organizations must learn to effectively communicate with their internal and external stakeholders, as well as the public, in order to salvage their reputation and achieve long-term positive effects… Meer
€ 102,98
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Paperback EN08-06-20169780804799515
geen beschrijving beschikbaar
€ 52,93
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Gebonden EN18-08-20119780805855234
This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism… Meer
€ 251,60
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Gebonden EN28-09-20219780815372486
The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies… Meer
€ 257,76
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Paperback EN03-01-20189780815386575
In this book, Johnston seeks to put the public interest onto the public relations ‘radar’, arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept… Meer
€ 81,12
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Paperback EN22-07-20229781032028019
Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape… Meer
€ 70,92
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Paperback EN29-08-20229781032400068
No enterprise today is proud of being unchanged. Stability is understood more as a sign of stagnation than reliability, and enterprises that do not change and do not evolve are commonly regarded as fossilized… Meer
€ 76,75
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Gebonden EN04-11-20219781032037134
This book examines the central role media and communication play in the activities of Non-Governmental Organizations (NGOs) around the globe, how NGOs communicate with key publics, engage stakeholders, target political actors, enable input from civil society, and create participatory opportunities… Meer
€ 257,76
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Paperback EN28-02-20239781032075433
This book details how the processes of communication are affected by the presence of a pandemic and establishes a research agenda for those effects across the broad field of communication studies. Through contributions from experts in communication subdisciplines such as crisis, organizational… Meer
€ 65,10
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Gebonden EN02-03-20239781032076805
The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR… Meer
€ 379,83
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Gebonden EN10-06-20249781032565811
Public Relations Planning: A Practical Guide for Strategic Communication provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the authors bring years of practical experience to the… Meer
€ 379,83
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Paperback EN07-04-20259781032577982
The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand and reputation through effective performance, behavior, identity and communication strategies… Meer
€ 121,92
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