Communicatie en media

Neil Webers, Gwen Engelen

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Zeg jij ook weleens misschien, een beetje of sorry dat ik het zeg… terwijl je eigenlijk precies weet wat je wilt zeggen? Dan is dit boek voor jou.
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Communicatie en media

Communiceer effectiever, krachtiger en strategischer met boeken die je leren hoe je écht binnenkomt bij je doelgroep. Van storytelling tot social media en van crisiscommunicatie tot interne communicatie: ontdek hoe je invloed uitoefent met de juiste boodschap op het juiste moment.
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Rubriek: Communicatie en media

Paperback EN19-03-20249781032461069
Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics… Meer
€ 141,22
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN29-04-20259781032461076
This handbook captures a rapidly developing body of scholarship to map out the terrain of leadership communication and stimulate interdisciplinary dialogue among leadership communication scholars for future research… Meer
€ 376,88
Levertijd ± 11 werkdagen
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Paperback EN02-04-20249781032461144
This text provides a guide to strategic communications for nonprofit organizations that is rooted in the desire to serve and do good. Acknowledging that nonprofit organizations, like commercial businesses, cannot succeed without a communications strategy that supports their overall business goals… Meer
€ 70,38
Levertijd ± 11 werkdagen
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Gebonden EN02-04-20249781032461168
This text provides a guide to strategic communications for nonprofit organizations that is rooted in the desire to serve and do good. Acknowledging that nonprofit organizations, like commercial businesses, cannot succeed without a communications strategy that supports their overall business goals… Meer
€ 249,65
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN13-08-20249781032495804
Accessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing world of media writing. Drawing on a wealth of real-world examples and featuring helpful "How To" boxes throughout, MediaWriting explains the various styles of writing for print… Meer
€ 120,98
Levertijd ± 11 werkdagen
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Gebonden EN20-03-20259781032516233
This book integrates insights from studies conducted across Asia to provide a comprehensive account of the fake news problem in the region. Emerging from a study on how Singapore stakeholders define, determine, and deal with online falsehoods, the volume expands to cover numerous Asian contexts, all… Meer
€ 255,76
Levertijd ± 11 werkdagen
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Paperback EN30-04-20259781032531915
Written by two practitioners with deep professional experience, this book introduces readers to public interest communications, which takes an evidence-based approach to using strategic communications to drive positive social change… Meer
€ 86,28
Levertijd ± 11 werkdagen
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Gebonden EN30-04-20259781032531922
Written by two practitioners with deep professional experience, this book introduces readers to public interest communications, which takes an evidence-based approach to using strategic communications to drive positive social change… Meer
€ 249,65
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN15-08-20249781032533865
Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications… Meer
€ 63,15
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN15-08-20249781032533872
Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications… Meer
€ 249,65
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN13-02-20249781032537238
Corporate Communication: Concepts and Practice —a comprehensive and engaging textbook—helps in understanding the underlying concepts and real-life strategies of communication in modern-day corporate set-ups… Meer
€ 249,65
Levertijd ± 11 werkdagen
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Gebonden EN15-07-20259781032875989
Data has been called the ‘new oil’ of the 21st-century economy, yet knowledge of how to harness and comprehend data is lagging. This book presents a comprehensive guide for university students and business practitioners to acquire the core competencies to become data literate… Meer
€ 249,65
Levertijd ± 11 werkdagen
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Gebonden EN13-12-20249781032878713
Modern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand codes, icons and other cultural products (and not through advertising) is a matter of strategy… Meer
€ 249,65
Levertijd ± 11 werkdagen
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Paperback EN14-10-20249781032924847
The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a huge expansion of news coverage focusing on different types of organizations and their activities… Meer
€ 63,15
Levertijd ± 11 werkdagen
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Paperback EN31-03-20259781032983820
Public Relations Writing is an undergraduate communication and public relations textbook. It positions writing for public relations in the context of strategic planning, and is based on traditional communication writing principles, including for news and digital media… Meer
€ 64,60
Levertijd ± 11 werkdagen
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Gebonden EN19-11-20169781137013316
​This book presents an ethical framework which evaluates the legitimacy of the practice of ghostwriting. It explores the connection between personal authenticity and the use of ghostwriters in corporate, political, legal, higher education, and scientific contexts… Meer
€ 147,39
Levertijd ± 9 werkdagen
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Paperback EN18-08-20229781119891871
geen beschrijving beschikbaar
€ 26,60
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Gebonden EN06-02-20139781137305695
Offers a vivid description of the ongoing transformation of the web into something that is widely recognized and that will have an enormous impact on how people work and live their lives in the future… Meer
€ 61,99
Levertijd ± 9 werkdagen
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Gebonden EN29-11-20139781137326966
This study investigates the relationships between corporate foresight and management decision-making processes in organizations. It provides an extensive analysis of extant theories of corporate foresight and strategic management, brings in new insights, and presents an in-depth case study… Meer
€ 61,99
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Gebonden EN11-10-20139781137332868
This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to… Meer
€ 55,89
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