Communicatie en media

Eline Janssen, Marita van Rijssen

De kracht van het piramideprincipe

Dit boek is bedoeld voor iedereen die méér wil bereiken met zijn teksten. Of je nu beleidsmaker, adviseur of consultant bent, of in een ondersteunende functie werkt.
29,95

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Verwacht op 02-11-2026

Communicatie en media

Communiceer effectiever, krachtiger en strategischer met boeken die je leren hoe je écht binnenkomt bij je doelgroep. Van storytelling tot social media en van crisiscommunicatie tot interne communicatie: ontdek hoe je invloed uitoefent met de juiste boodschap op het juiste moment.
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Rubriek: Communicatie en media

Paperback Engels20209781349707690 13-11-2020
This book offers a novel perspective on starting-up new business ventures through examining the process by which they become part of the existing business environment. The book highlights the importance of inter-organizational business relationships…  Meer
€ 104,69
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Gebonden Engels20169781349950430 22-12-2016
This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework…  Meer
€ 61,99
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Gebonden Engels20169781352000108 24-11-2016
This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars…  Meer
€ 171,79
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Gebonden Engels19969780792397298 31-10-1996
This book focuses on negotiation processes and how negotiation modeling frameworks and information technology can support these. A modeling framework for negotiation as a purposeful complex adaptive process is presented and computer-implemented in the first three chapters…  Meer
€ 180,99
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Gebonden Engels20049781403917256 30-11-2004
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized…  Meer
€ 61,99
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Gebonden Engels20219783030818760 23-10-2021
This book uses an innovative interdisciplinary approach to explain how communication is a necessary condition for diplomacy in a digital and relationship-driven world. Divided into three parts, it highlights the importance of communication strategies and processes in contemporary society and in…  Meer
€ 168,99
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Paperback Engels20229783030818791 24-10-2022
This book uses an innovative interdisciplinary approach to explain how communication is a necessary condition for diplomacy in a digital and relationship-driven world. Divided into three parts, it highlights the importance of communication strategies and processes in contemporary society and in…  Meer
€ 168,99
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Paperback Engels20229783030819057 13-11-2022
This book examines on an international basis how small and medium-sized enterprises (SMEs) cope with the changing economic and social challenges, which are also reflected in financial and non-financial reporting…  Meer
€ 192,99
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Gebonden Engels20239783031329784 29-6-2023
This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable…  Meer
€ 49,79
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Gebonden Engels20249783031536441 14-3-2024
This book examines how exactly effective intercultural communication at work takes place. In order to do so, the authors take a deep dive into understanding the communication process and variation in communication patterns across cultures and individuals…  Meer
€ 156,99
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Gebonden Engels20219783030769963 11-7-2021
This book tackles the disconnect between social perceptions and expert knowledge regarding trade policy decisions. Using a Polish language internet database, the authors shed light on areas that need to be addressed when considering the adoption of particular trade policies by applying content and…  Meer
€ 80,29
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Gebonden Engels20239783031327506 20-7-2023
This two-part volume, the first of its kind, examines current pedagogical modules and research directions in public relations and communication management, identifying emerging issues driving the practice in Africa…  Meer
€ 159,59
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Gebonden Engels20169781137573087 10-8-2016
This groundbreaking study offers new insights into public relations history with a focus on the changing relationship between women and public relations, the institutionalization of public relations education, and the significance of globalization in Australia in the second half of the twentieth…  Meer
€ 68,09
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Gebonden Engels20159781137580283 3-12-2015
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and…  Meer
€ 68,09
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Gebonden Engels20149781137394439 7-8-2014
As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations. However, for better or worse, these organizations begin to resemble highly competitive, private-sector…  Meer
€ 122,99
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Gebonden Engels20149781137398130 24-4-2014
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups…  Meer
€ 61,99
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Gebonden Engels20149781137404305 10-12-2014
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups…  Meer
€ 61,99
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Gebonden Engels20149781137413253 9-5-2014
Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development…  Meer
€ 61,99
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Gebonden Engels20159781137427496 8-4-2015
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups…  Meer
€ 61,99
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Paperback Engels20159781137483799 17-9-2015
In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook…  Meer
€ 31,49
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