Communicatie en media

Neil Webers, Gwen Engelen

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Zeg jij ook weleens misschien, een beetje of sorry dat ik het zeg… terwijl je eigenlijk precies weet wat je wilt zeggen? Dan is dit boek voor jou.
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Verwacht 02-11-2026

Communicatie en media

Communiceer effectiever, krachtiger en strategischer met boeken die je leren hoe je écht binnenkomt bij je doelgroep. Van storytelling tot social media en van crisiscommunicatie tot interne communicatie: ontdek hoe je invloed uitoefent met de juiste boodschap op het juiste moment.
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Rubriek: Communicatie en media

Gebonden EN08-11-20109780415802314
Straight Talk: Written Communication for Career Success is a fresh new approach that gives tools needed to communicate with confidence. This text provides a thorough overview and hands-on practice in the written communication skills essential for life and work success… Meer
€ 211,13
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN16-04-20129780415887267
Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the… Meer
€ 248,55
Levertijd ± 11 werkdagen
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Paperback EN08-12-20109780415887298
Information and influence campaigns are a particularly cogent example of the broader phenomenon we now term strategic political communication. If we think of political communication as encompassing the creation, distribution, control, use, processing and effects of information as a political… Meer
€ 84,47
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Gebonden EN08-04-20139780415899260
Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit – communicate with customers has changed dramatically in recent years… Meer
€ 271,58
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Gebonden EN18-01-20009780415921992
Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium… Meer
€ 248,55
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Paperback EN18-11-20089780415992053
Key Readings in Media Today provides both historical and contemporary analyses of each of the major media industries: book, newspaper, magazine, sound recording/radio, motion picture, television, new media, advertising, and public relations… Meer
€ 57,12
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Paperback EN28-06-20099780566089954
Does your organization have a good or bad reputation, and who takes responsibility for it? Whether viewed as an intangible asset or potential liability, damage to reputation can be costly. In the private sector loss of investor confidence can dent corporate value; in the public sector loss of public… Meer
€ 74,39
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Gebonden EN28-04-20119780566092053
Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully address challenges to corporate reputation has consequences… Meer
€ 248,55
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Paperback EN31-12-20219781032011394
This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues. It argues that current conceptualisations of strategic communication need to be extended to locate it more… Meer
€ 61,44
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Paperback EN03-07-20149781138008823
This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated content, brand communities and the whole panoply of Web 2.0-mediated marketing technologies all have… Meer
€ 78,71
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Paperback EN19-10-20169781138270077
In his ground-breaking book, Reinventing Communication, Mark Phillips shows how even the most mature organization can fail to deliver successful projects - and worse, how this can lead to an organization's demise… Meer
€ 84,47
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Gebonden EN09-08-20179781138463592
Believe it or not, you can gain the cooperation of employees and co-workers using five simple steps. If It Wasn't For the People...This Job Would Be Fun provides executives, managers, and supervisors with the techniques needed to ensure that employees willingly and consistently perform to ever… Meer
€ 303,26
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Gebonden EN12-08-20199781138484047
The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations. The book continues its international orientation in order to fully contextualize the field amidst the various political… Meer
€ 248,55
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Paperback EN21-05-20189781138495999
We know a lot about change leadership. We understand how to design change programmes, and we know how to prescribe best practice change methods. Yet, despite all this knowledge, it is reported that up to 70% of change leadership projects fail to realize many of their objectives… Meer
€ 61,44
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Gebonden EN30-11-20049781403917256
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized… Meer
€ 61,99
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Paperback EN24-11-20169781484222942
Create memorable presentations on technical and complex topics in slideware such as Microsoft PowerPoint and Apple’s Keynote for Mac. Learn good pacing and rhythm as well as judicious use of special effects… Meer
€ 40,59
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Paperback EN01-12-20199781484255025
In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising… Meer
€ 54,99
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Paperback EN16-09-20219781484271636
Increasingly, business leaders are either looking to start a new developer program at their company or looking to increase the impact of their existing DevRel program. In this context, software developers are finally recognized as legitimate decision makers in the technology buying process… Meer
€ 54,99
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Paperback EN26-08-20239781484295960
No matter which point you're currently at on the developer advocacy journey – whether you've already implemented a developer advocate function or you're exploring the possibility – this book is for you… Meer
€ 54,99
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Paperback EN17-12-20239783031189869
This book offers an appraisal of oratory, old and new, relating former discourse practice to a specific sub-set of contemporary, digital practices. The author explores the interface between language and society, providing an interdisciplinary study at the crossroads of discourse, linguistics… Meer
€ 147,39
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