Communicatie en media

Neil Webers, Gwen Engelen

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Zeg jij ook weleens misschien, een beetje of sorry dat ik het zeg… terwijl je eigenlijk precies weet wat je wilt zeggen? Dan is dit boek voor jou.
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Communicatie en media

Communiceer effectiever, krachtiger en strategischer met boeken die je leren hoe je écht binnenkomt bij je doelgroep. Van storytelling tot social media en van crisiscommunicatie tot interne communicatie: ontdek hoe je invloed uitoefent met de juiste boodschap op het juiste moment.
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Rubriek: Communicatie en media

Gebonden EN27-03-20259781035038671
From Google executive, coach and creator of the Own Your Career program, this is an empowering and practical guide to chasing after what you want. Meer
€ 29,32
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Paperback EN27-03-20259781035038688
From Google executive, coach and creator of the Own Your Career program, this is an empowering and practical guide to chasing after what you want. Meer
€ 25,05
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Paperback EN06-03-20259781035038763
A data-led examination of The Glass Cliff social phenomenon, whereby women are often only hired into leadership roles when a business is already underperforming, thereby undercutting their chances of success. Meer
€ 16,56
Levertijd ± 11 werkdagen
Paperback EN22-12-20259781032881225
Based on an analysis of 22 crisis cases from 20 countries and NATO (an IGO), this book highlights the link between socio-cultural variables and crisis communication. This book proposes that crisis communication is greatly influenced by an organization’s socio-cultural environment, consisting of the… Meer
€ 91,48
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Paperback EN26-08-20269781032939247
This book explores the benefits and challenges of employees communicating on internal social media (ISM) and how employee communication can develop and construct an organisation. Drawing from the latest research, the book identifies ISM's potential uses, such as sharing knowledge and viewpoints and… Meer
€ 39,33
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Gebonden EN11-06-20269781032943244
Centred around the case of Botswana, this book explores organisational crisis communication from the Global South, providing insights and empirical evidence from the region to challenge Western-centric views on crisis communication… Meer
€ 86,87
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Gebonden EN14-12-20259781032944852
When people hear the word “networking,” they often cringe. This book makes that reaction a thing of the past, as readers learn how to experience more effective networking by leading with the unique value that they can provide to others… Meer
€ 264,79
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Gebonden EN21-01-20269781032953427
This book explores trust-based marketing communication within the food marketing industry. It presents a comprehensive conceptual model that encompasses three pillars: traditional, modern, and AI-driven marketing communication Meer
€ 264,79
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Gebonden EN20-02-20269781032972954
This volume explicates the role of sociopolitical advocacy and other related constructs as forms of prosocial communication. It will appeal to advanced students and researchers in public relations, strategic communication, organizational communication, and allied fields. Meer
€ 264,79
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Gebonden EN26-03-20269781032407746
A new, introductory textbook on the media and mass communication industries that champions the pioneering examples and perspectives of managers and entrepreneurs from racial and ethnic groups whose contributions to media have been previously overlooked… Meer
€ 264,79
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Paperback EN21-05-20269781032453583
The book introduces a theory of ensemble storytelling to explain how the CIW has been able to animate workers, fight slavery, influence multinational corporations, and expand the Fair Food Program. Meer
€ 74,60
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Gebonden EN01-06-20269781032513256
Discussing classic and cutting-edge research in corporate social responsibility (CSR) and its communication practices, this book critically examines key issues and debates of corporate social responsibility communication in global contexts… Meer
€ 264,79
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Paperback EN21-05-20269781032613062
In examining the presidencies of Barack Obama and Donald Trump, and by extension their communication styles, this book provides a foundation for understanding charismatic leadership and its potent effect on followers. Meer
€ 39,33
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Paperback EN25-12-20259781032618289
Integrating media studies with history, Media Tactics in the Long Twentieth Century explores the dynamic relationship between tactics and strategies in recent history. Meer
€ 74,60
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Paperback EN26-12-20259781032624990
This book presents and empirically defends a two-dimensional analytic framework conceived of charismatic textual tactics. The framework provides guidance for leadership, management and organization studies' authors and will be of value to researchers and academics in the fields of management… Meer
€ 74,60
Levertijd ± 11 werkdagen
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Gebonden EN31-10-20259781032626307
This fully revised second edition introduces students to the theories of strategic communication and their application to everyday practice. Key updates include the use of AI in the practice of strategic communication, personal branding, and social responsibility in an era of disinformation and… Meer
€ 264,79
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Paperback EN05-12-20259781032630496
Pragmatic as well as practical, this book offers a roadmap to successfully navigate the new rules for doing business in an age of social change. Meer
€ 62,33
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Paperback EN22-09-20259781032671307
This state-of-the-art textbook provides a wide-ranging foundation to communication management – including corporate communication, public relations, and strategic communication – from an exclusively digital and global perspective… Meer
€ 97,61
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Gebonden EN15-09-20269781032674186
Built using the renowned, hands-on Missouri Method, this textbook prepares readers to write about and communicate with people of different backgrounds, offering real-world examples of how to practice excellent journalism and strategic communication that takes culture into account… Meer
€ 264,79
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Paperback EN20-07-20269781032692197
This book explores the recent academic and practice-based research and thinking on race, diversity, and social mobility within the public relations industry, arguing for the necessity of more transformative actions to address systemic inequities… Meer
€ 39,33
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