Communicatie en media

Neil Webers, Gwen Engelen

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Zeg jij ook weleens misschien, een beetje of sorry dat ik het zeg… terwijl je eigenlijk precies weet wat je wilt zeggen? Dan is dit boek voor jou.
€ 18,95

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Reserveer nu

Een verschillig gesprek
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Communicatie en media

Communiceer effectiever, krachtiger en strategischer met boeken die je leren hoe je écht binnenkomt bij je doelgroep. Van storytelling tot social media en van crisiscommunicatie tot interne communicatie: ontdek hoe je invloed uitoefent met de juiste boodschap op het juiste moment.
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Rubriek: Communicatie en media

Gebonden EN28-10-20219780367550110
An ecofeminist criticism of neoliberalism, this book uses economic growth, CSR and the press coverage of environmental affairs as a case study. The author argues that CSR is part of a wheel of neoliberalism that continually perpetuates inequality and the exploitation of women and Nature… Meer
€ 249,65
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Paperback EN01-08-20229780367568139
This book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public relations, in order to understand how users and organizations engage the 21st century global review economy… Meer
€ 37,13
Levertijd ± 11 werkdagen
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Gebonden EN12-04-20229780367569884
Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand strategy and management are applied to countries globally… Meer
€ 272,78
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Gebonden EN04-08-20059780415306225
Based on primary research into the public lectures of management gurus, this fascinating new volume analyzes how such gurus disseminate their ideas, values and visions on the international management lecture circuit… Meer
€ 151,34
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Gebonden EN22-04-20049780415334198
A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the… Meer
€ 376,88
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Gebonden EN20-05-20109780415457712
This book brings together, for the first time, studies of the professionalisation of accountancy in key constituent territories of the British Empire. The late nineteenth century was a period of intensive activity in terms of both imperialism and professionalisation… Meer
€ 249,65
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Gebonden EN28-09-20119780566092497
Much has been written about leadership and team building, but there are still major gaps in thinking and research about how to engage senior stakeholders in support of an organisation's projects. The central role of stakeholders in the successful delivery of organisational strategy is becoming… Meer
€ 249,65
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Gebonden EN28-05-20209780815376712
The Handbook of Communication Science and Biology charts the state of the art in the field, describing relevant areas of communication studies where a biological approach has been successfully applied… Meer
€ 376,88
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Gebonden EN31-07-20239781032328126
This book examines the effects of COVID-19 on the advertising industry to better understand crisis response advertising. The book tells the story of three distinct phases in which the pandemic unfolded, the way a wide range of brands and agencies responded, and how the consumer landscape changed… Meer
€ 249,65
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Gebonden EN09-09-20239781032348261
In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away from being advocates for AI and move towards a more critical activist role that enables them to counter AI-driven threats to communities and… Meer
€ 99,29
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Paperback EN19-06-20239781032362427
Machine learning can help managers make better predictions, automate complex tasks and improve business operations. Managers who are familiar with machine learning are better placed to navigate the increasingly digital world we live in… Meer
€ 54,48
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Gebonden EN02-08-20239781032394688
Considering language a relevant strategic instrument that entrepreneurs and managers can use to seek external resources, this book investigates and discusses whether and under which conditions language strategies can facilitate entrepreneurs’ social support and legitimation as well as access to… Meer
€ 249,65
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Paperback EN29-08-20229781032400082
Organizing Inclusion brings communication experts together to examine issues of inclusion and exclusion, which have emerged as a major challenge as both society and the workforce become more diverse. Connecting communication theories to diversity and inclusion, and clarifying that inclusion is about… Meer
€ 70,38
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Gebonden EN17-03-20239781032412580
Through an empathetic and positive approach to interpersonal communication, this book guides readers to build on the skills they already possess to communicate—and connect—with others. Author David W. Bennett, Ph.D. approaches communication with the belief that it is at the heart of any human… Meer
€ 212,06
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Gebonden EN25-07-20139781137024916
This second edition reviews the field of business discourse, centring on the investigation of business language and communication as practice. It combines research-based discussions with innovative practical applications and promotes debate and enquiry on a range of competing issues, emerging from… Meer
€ 122,99
Levertijd ± 9 werkdagen
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Gebonden EN08-08-20139781137276179
In most organizations, errors - although common and unavoidable - are rarely mentioned bottom-up. Using this example of the high risk aviation industry this book assess how active error management can work and lead to success… Meer
€ 80,29
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Gebonden EN26-04-20179781138218468
Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the… Meer
€ 340,74
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Paperback EN19-04-20179781138218475
Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the… Meer
€ 80,50
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Paperback EN22-09-20169781138212077
Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field… Meer
€ 116,64
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Paperback EN16-07-20189781138242821
One of the reasons for the success of multinational enterprises in their ability to create in their supranational organisations "internal markets" which eliminate the imperfections of external world markets caused by tariffs on trade, restrictions on the flow of capital, information costs and so on… Meer
€ 68,93
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