Communicatie en media

Job Boersma, Joris Teeuwen

Communicatie als mindfuck

Wat als communicatie al ontspoort nog voordat het eerste woord is gevallen? Wat als er in je bewustzijn een enorme dode hoek bestaat van waaruit je denken en communiceren worden gestuurd, zonder dat je het doorhebt?
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Communicatie en media

Communiceer effectiever, krachtiger en strategischer met boeken die je leren hoe je écht binnenkomt bij je doelgroep. Van storytelling tot social media en van crisiscommunicatie tot interne communicatie: ontdek hoe je invloed uitoefent met de juiste boodschap op het juiste moment.
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Rubriek: Communicatie en media

Paperback Engels20239780367635244 1-5-2023
This book examines how public relations might re-imagine itself as an instrument of "sustainable citizenship" by exploring alternative models of representing and building relationships with and among marginalised publics that disrupt the standard discourses of public relations…  Meer
€ 34,22
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Paperback Engels20229780367687731 1-8-2022
The history of PR has received limited attention over the years, and especially the role of women in PR has been an ‘untold’ story thus far. This book is the first attempt, following research presented at the International History of Public Relations Conference, to shed light on the significant role…  Meer
€ 72,-
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Paperback Engels20229780367691226 1-8-2022
Collaborative spaces are more than physical locations of work and production. They present strong identities centered on collaboration, exchange, sense of community, and co-creation, which are expected to create a physical and social atmosphere that facilitates positive social interaction, knowledge…  Meer
€ 72,-
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Gebonden Engels20209780367192785 26-6-2020
BRI and International Cooperation in Industrial Capacity: Country Cooperation Guide provides research reports on international production capacity and equipment-manufacturing cooperation of major countries, offering a better understanding of the destination country’s information and its market…  Meer
€ 260,85
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Gebonden Engels20199780367196707 11-11-2019
Finalist in the Business Management and Leadership Category of the International Book Awards 2021 ------------------------------------------------------------------------------------------------------------------- In this new, extensively updated second edition, authors Allyson Stewart-Allen and…  Meer
€ 38,76
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Gebonden Engels20229780367706746 30-11-2022
Crisis Communication Planning and Strategies for Nonprofit Leaders examines the unique position of nonprofit organizations in an intersection of providing public services and also being a part of Emergency and crisis management practices…  Meer
€ 78,04
Levertijd ongeveer 16 werkdagen
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Paperback Engels20229780367543372 29-4-2022
This book serves as a reader exploring the scholarly inquiry, professional education, and practice of Russian public relations and advertising in multiple contexts. It examines significant parts of what can be encompassed under the umbrella of strategic communications, including public relations and…  Meer
€ 72,-
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Gebonden Engels20229780367569884 12-4-2022
Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand strategy and management are applied to countries globally…  Meer
€ 285,03
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Paperback Engels20209780367665371 30-9-2020
Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate…  Meer
€ 75,02
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Paperback Engels20209780367666897 30-9-2020
This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication…  Meer
€ 75,02
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Paperback Engels20199780367313005 25-7-2019
This third edition of Rethinking Public Relations argues that public relations is weak propaganda. While earlier editions focused on PR as representative of the uneven power distribution in society, this book goes further, conceiving the power of PR as more than structural but also as having an…  Meer
€ 82,57
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Gebonden Engels20229780367332662 29-6-2022
Workplace Communication highlights how we can build interpersonal relationships through effective communication and why this is essential to workplace wellbeing. Well-supported by contemporary, reputable empirical studies, the book also comes with exercises and open-ended questions based on the…  Meer
€ 235,18
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Paperback Engels20199780367359010 5-9-2019
While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation…  Meer
€ 78,04
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Paperback Engels20219780367373818 2-3-2021
This book is a wide-ranging exploration of PR and communication in the construction industry, with a strong emphasis on communications theory, strategy and technique.  Meer
€ 82,57
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Paperback Engels20199780367405915 29-7-2019
Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland’s national image in world opinion…  Meer
€ 75,02
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Gebonden Engels20219780367442781 31-5-2021
This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers…  Meer
€ 285,03
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Gebonden Engels20209780367460594 21-5-2020
No enterprise today is proud of being unchanged. Stability is understood more as a sign of stagnation than reliability, and enterprises that do not change and do not evolve are commonly regarded as fossilized…  Meer
€ 221,57
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Gebonden Engels20209780367476595 30-12-2020
The history of PR has received limited attention over the years, and especially the role of women in PR has been an ‘untold’ story thus far. This book is the first attempt, following research presented at the International History of Public Relations Conference, to shed light on the significant role…  Meer
€ 260,85
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Paperback Engels20019780750650274 29-8-2001
'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to…  Meer
€ 78,04
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Paperback Engels19979780750697460
The Breakdown of Hierarchy explores the changes that have taken place in the second half of the 20th century and how organizations of all sizes can harness electronic media to open the lines of dialogue and corporate conversation…  Meer
€ 82,57
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