Communicatie en media

Eline Janssen, Marita van Rijssen

De kracht van het piramideprincipe

Dit boek is bedoeld voor iedereen die méér wil bereiken met zijn teksten. Of je nu beleidsmaker, adviseur of consultant bent, of in een ondersteunende functie werkt.
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Verwacht op 02-11-2026

Communicatie en media

Communiceer effectiever, krachtiger en strategischer met boeken die je leren hoe je écht binnenkomt bij je doelgroep. Van storytelling tot social media en van crisiscommunicatie tot interne communicatie: ontdek hoe je invloed uitoefent met de juiste boodschap op het juiste moment.
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Rubriek: Communicatie en media

Paperback Engels20229780367494957 1-8-2022
This book provides a qualitative analysis of the process of consultancy, to prove how intercultural communication can solve issues rising from multiculturalism in organizations and policymaking. Experts in intercultural consultancy examine 12 different cases from real situations, focusing on…  Meer
€ 36,97
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Paperback Engels20229780367612795 1-8-2022
Whistleblowing, Communication and Consequences offers the first in-depth analysis of the most publicized, and morally complex, case of whistleblowing in recent European history: the Norwegian national lottery, Norsk Tipping…  Meer
€ 70,07
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Paperback Engels20229780367632663 30-5-2022
This collection brings together new insights around current translation and interpreting practices in national and supranational settings. The book illustrates the importance of further reflection on issues around quality and assessment, given the increased development of resources for translators…  Meer
€ 70,07
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Paperback Engels20239780367635244 1-5-2023
This book examines how public relations might re-imagine itself as an instrument of "sustainable citizenship" by exploring alternative models of representing and building relationships with and among marginalised publics that disrupt the standard discourses of public relations…  Meer
€ 33,43
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Paperback Engels20119780415515498 12-2-2011
This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has…  Meer
€ 80,15
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Paperback Engels20159780415517690 13-2-2015
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods…  Meer
€ 137,72
Levertijd ongeveer 11 werkdagen
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Paperback Engels20139780415630900 13-5-2013
Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional…  Meer
€ 91,67
Levertijd ongeveer 11 werkdagen
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Gebonden Engels19999780720123708 2-9-1999
The implications of globalization for labour are more often asserted than analyzed. This collection, and its companion volume Globalization and Patterns of Labour Resistance edited by Jeremy Waddington, seek to remedy this deficiency by presenting contemporary research on the relationship between…  Meer
€ 150,68
Levertijd ongeveer 11 werkdagen
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€ 50,53
Levertijd ongeveer 9 werkdagen
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Paperback Engels20009780789002587 6-4-2000
Learn how to strategically execute public relations assignments! In Using Public Relations Strategies to Promote Your Nonprofit Organization, you will explore an easy-to-follow explanation on why nonprofit groups must take a more business-like approach in their communications…  Meer
€ 84,47
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Paperback Engels20209780815376736 21-5-2020
The Handbook of Communication Science and Biology charts the state of the art in the field, describing relevant areas of communication studies where a biological approach has been successfully applied…  Meer
€ 146,36
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Paperback Engels20179781138743502 13-4-2017
This book probes if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals…  Meer
€ 84,47
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Gebonden Engels20149781138795082 23-12-2014
Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied…  Meer
€ 310,70
Levertijd ongeveer 11 werkdagen
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Paperback Engels20169781138920378 22-7-2016
This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young…  Meer
€ 131,97
Levertijd ongeveer 11 werkdagen
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Gebonden Engels20179781138944206 24-4-2017
Modern approaches to public relations cluster into three camps along a continuum: conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity; redressed egoism, e.g. subsidies to redress PR’s egoistic nature; and forms of self-interested…  Meer
€ 248,55
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Gebonden Engels20179781138945012 13-7-2017
For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal values. Through the construction and conveyance of the "corporate persona", they aimed to convince citizens that they share common aspirations…  Meer
€ 271,58
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Paperback Engels20169781138971684 28-2-2016
Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike…  Meer
€ 74,39
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Paperback Engels20169781292074429 23-5-2016
In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You’ll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are…  Meer
€ 22,22
Levertijd ongeveer 9 werkdagen
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Paperback Engels20219781292331294 27-1-2021
The Leader’s Guide to Resilience is your essential toolkit to build authentic strength within your business, so you can thrive in a changing and challenging world. Resilience is the core of growth and regrowth…  Meer
€ 22,22
Levertijd ongeveer 9 werkdagen
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Paperback Engels20249781292470474 23-12-2024
This is not your typical management guide; it’s engaging, visual, and a bit monstrous. Have you ever felt ambushed by the Yes Yeti or cornered at the coffee machine by an Energy-Draining Dracula? This book teaches you how to confront and overcome these challenges at work by tackling the monsters…  Meer
€ 19,39
Levertijd ongeveer 9 werkdagen

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