Communicatie en media

Neil Webers, Gwen Engelen

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Zeg jij ook weleens misschien, een beetje of sorry dat ik het zeg… terwijl je eigenlijk precies weet wat je wilt zeggen? Dan is dit boek voor jou.
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Communicatie en media

Communiceer effectiever, krachtiger en strategischer met boeken die je leren hoe je écht binnenkomt bij je doelgroep. Van storytelling tot social media en van crisiscommunicatie tot interne communicatie: ontdek hoe je invloed uitoefent met de juiste boodschap op het juiste moment.
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Rubriek: Communicatie en media

Gebonden EN25-06-20149780415813655
The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a huge expansion of news coverage focusing on different types of organizations and their activities… Meer
€ 279,46
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Paperback EN09-06-20149780415815475
Once upon a time the practice of storytelling was about collecting interesting stories about the past, and converting them into soundbite pitches. Now it is more about foretelling the ways the future is approaching the present, prompting a re-storying of the past… Meer
€ 103,63
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Gebonden EN31-03-20219780367718732
Public relations and the media are in a time of major change. The rise of social media, altered media platforms, evolving legislative environments and new models of communication have altered not only the working environments of public relations and the news and entertainment media, but also many… Meer
€ 249,65
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Gebonden EN31-03-20219780367719142
Public relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're building the public image of an organisation, developing news and social media strategies, or managing issues for a company or political party, you need strong communication skills and a… Meer
€ 249,65
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Gebonden EN06-04-20219780367724184
The second decade of the 21st century has brought unprecedented challenges to traditional workplaces. The global pandemic has forced the advance of working from home and telework. Individuals with little or no background or training in e-leadership, virtual project management, or virtual team… Meer
€ 249,65
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Paperback EN29-08-20229780367725792
The crisis caused by COVID-19 poses a major challenge for the global economy and business. It has been a test for economic resilience, and how this crisis will affect business activities will be determined by their competitiveness… Meer
€ 37,13
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Gebonden EN30-09-20229780367752392
This edited volume analyses leadership in the public relations (PR) industry with a specific focus on women and their leadership styles. It looks at how women lead, the inf luence of the socialisation process on leadership styles, the difference between feminine and masculine leadership styles, and… Meer
€ 255,76
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Gebonden EN31-08-20229780367758721
This book responds to the growing need for understanding how we can foster wellness, raise engagement, and strengthen connections in professional contexts as human interactions become increasingly remote… Meer
€ 249,65
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Paperback EN31-03-20219780367785475
Macro-social marketing is an approach to solving wicked problems. Wicked problems include obesity, environmental degradation, smoking cessation, fast fashion, gambling, and drug and alcohol abuse. As such, wicked problems are those problems that are so complex and multifaceted, it is difficult to… Meer
€ 68,93
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Paperback EN12-12-20199780367874186
Modern approaches to public relations cluster into three camps along a continuum: conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity; redressed egoism, e.g. subsidies to redress PR’s egoistic nature; and forms of self-interested… Meer
€ 70,60
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Paperback EN12-12-20199780367874667
Mainstream public relations overvalues noise, sound and voice in public communication. But how can we explain that while practitioners use silence on a daily basis, academics have widely remained quiet on the subject? Why is silence habitually famed as inherently bad and unethical?… Meer
€ 70,60
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Paperback EN10-12-20199780367875695
This volume asks and addresses elusive ontological, epistemological, and methodological questions about meetings. What are meetings? What sort of knowledge, identities, and power relationships are produced, performed, communicated, and legitimized through meetings?… Meer
€ 70,38
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Paperback EN05-12-20199780367877804
Globalisation influences every aspect of post-modern social reality. However, little empirical research has considered how globalisation affects people’s perception of their national attachments. This book explores the nature of national identity in our increasingly globalised society… Meer
€ 68,93
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Gebonden EN29-06-20229780367332662
Workplace Communication highlights how we can build interpersonal relationships through effective communication and why this is essential to workplace wellbeing. Well-supported by contemporary, reputable empirical studies, the book also comes with exercises and open-ended questions based on the… Meer
€ 249,65
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Paperback EN12-12-20199780367889364
Communication is key to success in every aspect of life and ever so in a competitive business environment. This book examines managerial communication from seminal theoretical and demonstrative vantage points through interdisciplinary amalgamation of sciences and the liberal arts… Meer
€ 70,60
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Paperback EN16-09-20219780367898724
Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process—an integration of marketing communication, public relations, and advertising—can be applied to sports communication for individual athletes, teams, and leagues… Meer
€ 81,94
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Paperback EN31-08-20219780367375560
As concise and practical as ever, this new edition brings together principles and new theories in intercultural communication, focusing on communication as the foundation for management and global leadership… Meer
€ 132,54
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Paperback EN11-09-20199780367395179
Work-related disability is an increasingly important issue to organizations, in terms of cost, competitiveness, and social and ethical issues. Changes in the nature of disability arising from the evolution of work calls for a new approach to this understudied topic… Meer
€ 106,52
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Gebonden EN31-05-20219780367442781
This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers… Meer
€ 272,78
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Paperback EN30-06-20209780367449094
Substance Abuse in the Workplace makes a valuable contribution to the national movement to help stem the tide of drug abuse. The book begins with the history of substance abuse, continues with a discussion of how the human body functions normally or under the influence of chemicals, and follows with… Meer
€ 102,18
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