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Nadzeya Kalbaska

Fashion Communication in the Digital Age

gebondenEngels9783030154356 4-6-2019

This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. Meer

180,99

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Allan Dib

The 1-Page Marketing Plan

PaperbackEngels9781989025017 24-5-2018

21,78

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Ranga Chimhundu

Marketing Food Brands

paperbackEngels9783030093358 25-12-2018

With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape. Meer

141,93

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Business and Social Media in the Middle East

paperbackEngels9783030459628 27-6-2021

This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions. Meer

184,22

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Marc Helmold

Total Revenue Management (TRM)

gebondenEngels9783030469849 4-6-2020

This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. Meer

96,99

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Guy Morrow

Designing the Music Business

gebondenEngels9783030481131 11-6-2020

This book addresses the neglect of visual creativities and content, and how these are commercialised in the music industries. While musical and visual creativities drive growth, there is a lack of literature relating to the visual side of the music business, which is significant given that the production of meaning and value within this business occurs across a number of textual sites. Meer

144,99

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Advances in National Brand and Private Label Marketing

paperbackEngels9783030477639 14-5-2020

This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). Meer

168,99

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Anna Cabigiosu

Digitalization in the Luxury Fashion Industry

gebondenEngels9783030488093 14-7-2020

The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over the next years. Meer

156,03

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Gamification and Consumer Engagement

gebondenEngels9783030542047 13-11-2020

In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies. Meer

156,99

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Gamification and Consumer Engagement

paperbackEngels9783030542078 13-11-2021

In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies. Meer

156,99

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User Experience Is Brand Experience

gebondenEngels9783030298678 21-11-2019

This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. Meer

90,99

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Marketing Opportunities and Challenges in a Changing Global Marketplace

gebondenEngels9783030391645 16-6-2020

This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Meer

276,99

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Albert N. Greco

The Marketing of World War II in the US, 1939-1946

gebondenEngels9783030395186 11-6-2020

From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous and horrified about the attack at Pearl Harbor. Meer

71,46

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Digital Business in Africa

gebondenEngels9783030934989 30-6-2022

This edited volume seeks to examine how enterprises in Africa can utilize digital technologies and innovations in creating value for their customers and clients in order to increase effectiveness and efficiency. Meer

170,12

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Digital Business in Africa

paperbackEngels9783030935016 1-7-2023

170,12

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Digital Marketing Strategies for Value Co-creation

gebondenEngels9783030944438 22-3-2022

Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement. Meer

141,93

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Digital Marketing Strategies for Value Co-creation

paperbackEngels9783030944469 23-3-2023

141,93

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Cody T. Havard

Rivalry in Sport

gebondenEngels9783030474546 2-7-2020

This book focuses on how rivalry influences fan perceptions and behaviors, the role of organizations to responsibly promote rivalries, and discusses how to decrease negative and group-member deviance surrounding sport rivalry. Meer

64,41

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Anna Cabigiosu

Digitalization in the Luxury Fashion Industry

paperbackEngels9783030488123 14-7-2021

The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over the next years. Meer

156,03

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Best Practices in Hospitality and Tourism Marketing and Management

paperbackEngels9783030062804 2-2-2019

This volume analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they enjoy an enriching experience in the destination they visit. Meer

156,99

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