Filteren
1
Sorteren
7 resultaten
Auteur: Malcolm McDonald
paperbackEngels512 blz.9781118432679
1e druk
12-10-2012
Market Segmentation: How to do it, how to profit from it provides a structured, no–nonsense approach to getting market segmentation right. It is an essential book for professionals, teachers and students of marketing, based as it is on a wealth of practical experience and research and is packed with examples, easy to follow processes and checklists. Meer
ingenaaidEngels476 blz.9780470974155
3e druk
Om goede business-to-businessrelaties te ontwikkelen en uit te bouwen is het van belang om verkoopprocessen en -vaardigheden te hebben die verder gaan dan wat nodig is voor normale verkoop. Meer
paperbackEngels640 blz.9781394177103
9e druk
21-3-2024
In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. Meer
paperbackEngels270 blz.9781593279943
1e druk
19-6-2020
Website security made easy! Covers the most common ways websites get hacked and how web developers can defend themselves. Meer
paperbackEngels496 blz.9781856178495
4e druk
28-9-2010
Deze vierde editie, geschreven door de auteur van de besteller 'From Brand Vision to Brand Evaluation', laat zien waarom de invloed van merken groeit en hoe dat in zijn werk gaat. Meer
75% KORTING
paperbackEngels408 blz.9780750683678
10-12-2007
To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald. Meer
PaperbackEngels9780749478216
3-11-2016
Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works in the real world. Meer