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Auteur: Philip Kotler
paperbackNederlands282 blz.9789043040679
15e druk
3-4-2023
Marketing begint bij het begrijpen van behoeften en wensen, het bepalen welke doelmarkten de organisatie het beste kan bedienen en het ontwikkelen van overtuigende waardeproposities om consumenten aan te trekken en aan zich te binden. Meer
paperbackNederlands9789043042758
9e druk
14-3-2025
Met deze 9e editie van Principes van marketing bieden we jou meerwaarde door je op een brede maar ook praktische en plezierige manier kennis te laten maken met de fascinerende wereld van moderne marketing. Meer
paperbackNederlands651 blz.9789043038065
8e druk
1-3-2021
Met deze 8e editie van Principes van marketing bieden we jou meerwaarde door je op een brede maar ook praktische en plezierige manier kennis te laten maken met de fascinerende wereld van moderne marketing. Meer
paperbackEngels576 blz.9781071851647
18-3-2024
Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Meer
paperbackEngels808 blz.9781292727035
12-6-2024
The undisputed global bestseller in marketing management that reflect changes in marketing theory and practice An encyclopaedia of marketing, the classic Marketing Management is considered as the authoritative book on the subject. Meer
gebondenEngels448 blz.9781119906247
3e druk
17-4-2023
The ultimate marketing resource from the world's leading scholars From the world's #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. Meer
paperbackEngels768 blz.9781292449364
19e druk
12-6-2024
Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Meer
paperbackEngels552 blz.9781292462714
17e druk
6-11-2025
paperbackEngels644 blz.9781292753492
16e druk
4-11-2025
A practical introduction to marketing in the digital age Marketing: An Introduction shows how effective marketing creates and captures customer value, while providing a step-by-step model for customer engagement. Meer
paperbackEngels608 blz.9781292404813
16e druk
10-5-2024
The world of marketing is changing every day - and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Meer
gebondenEngels247 blz.9781119835219
1e druk
22-12-2023
In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. Meer
boek (L)Engels9781292422152
16e druk
Introduce your students to the principle aspects of Marketing Management with this market-leading text.
Marketing Management, 16th edition is the ideal support as you introduce your students to the latest practices in the field. Meer
€ 56,14
Dit product is uitverkocht
gebondenEngels208 blz.9781119668510
1e druk
20-4-2021
In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. Meer
paperbackEngels688 blz.9781292363516
8e druk
20-11-2020
gebondenEngels400 blz.9781394204700
1e druk
25-1-2024
In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. Meer
paperbackEngels9781292449272
8-8-2023
Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace.
Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Meer
e-bookEngels9781292363561
3-5-2023
paperbackEngels704 blz.9781292433103
15e druk
19-5-2022
'Marketing: An Introduction' shows you how creating and capturing customer value drives effective marketing strategies. Meer
31% KORTING
paperbackEngels736 blz.9781292341132
18e druk
In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Meer
€ 106,54
Dit product is uitverkocht
gebondenEngels208 blz.9781119341208
1e druk
3-1-2017
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Meer