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Inside the Tornado

Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

Paperback Engels 2005 9780060745813
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Samenvatting

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat.

In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

Specificaties

ISBN13:9780060745813
Trefwoorden:marketing
Taal:Engels
Bindwijze:paperback
Aantal pagina's:244
Druk:1
Verschijningsdatum:3-3-2005
Hoofdrubriek:Marketing

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        Inside the Tornado