Jonas (Idelaboratoriet Michanek,
Ella Schmidt,
Jonas Michanek,
Andreas (Idelaboratoriet Breiler,
Andréas Breiler
e.a.
The Idea Agent
The Handbook on Creative Processes
Paperback Engels 2013 1e druk 9780415824149Levertijd ongeveer 11 werkdagen
Gratis verzonden
Samenvatting
The Idea Agent is a practical idea management handbook, aimed at people who want to take an active role in creative processes across all areas. It combines the creatively wild with the rationally structured techniques for innovation to provide readers with a varied toolbox of proven idea management methodology. From discussing how to identify a problem or opportunity, to describing techniques for idea creation, it offers a step-by-step guide to building creative concepts for the marketplace. With built-in exercises and applications, this book is an ideal working companion for any innovator.
Specificaties
ISBN13:9780415824149
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:184
Uitgever:Taylor & Francis
Druk:1
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Inhoudsopgave
@Contents: Preface 1. The Age of Creativity 2. Ideas, Creativity and Innovation 3. Managing Creative Processes 4. Need 5. Idea Generation 6. Screening and Development 7. Enriching and Conceptualizing 8. Results: And What's Next? Methods 9. Need Orientation 10. Idea Generation 11. Screening and Development Appendix
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan