William Arruda,
Kirsten Dixson
Career Distinction
Stand out by building your brand
Gebonden Engels 2007 9780470128183Verwachte levertijd ongeveer 8 werkdagen
Samenvatting
'Career Distinction' beschrijft het bewezen personal branding proces en biedt case studies van succesvolle professionals, die u niet alleen zullen helpen te overleven, maar ook te groeien in de huidige dynamische en concurrerende arbeidsmarkt. U leert hoe u uw merk kunt managen met innovatieve hulpmiddelen waardoor u zich kunt differentiëren van anderen.
Specificaties
ISBN13:9780470128183
Trefwoorden:solliciteren, persoonlijkheid, merken
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:224
Uitgever:John Wiley & Sons
Druk:1
Hoofdrubriek:Werk en loopbaan
Inhoudsopgave
Foreword
Preface
Acknowledgments
1. Understand the Future of Work
2. Adopt the Career Distinction Mindset
3. Brand Yourself for Career Success
STEP 1. EXTRACT – UNEARTH YOUR UNIQUE PROMISE OF VALUE
4. Know Yourself to Grow Yourself
5. Remember, It's What They Think That Counts
6. Define Your Brand Community
7. Tell Your Brand Story
STEP 2. EXPRESS – COMMUNICATE YOUR BRAND TO YOUR TARGET AUDIENCE
8. Create Your Career-Marketing Tools
9. Express Yourself
10. Assess Your Online Identity
11. Build Your Brand in Bits and Bytes
STEP 3. EXUDE – MANAGE YOUR BRAND ENVIRONMENT
12. Be On-Brand in All That You Do
13. Get a Visual Identity
14. Increase Your Career Karma
Summary: Evolve and Resolve
Appendix
Index
About the Authors
Preface
Acknowledgments
1. Understand the Future of Work
2. Adopt the Career Distinction Mindset
3. Brand Yourself for Career Success
STEP 1. EXTRACT – UNEARTH YOUR UNIQUE PROMISE OF VALUE
4. Know Yourself to Grow Yourself
5. Remember, It's What They Think That Counts
6. Define Your Brand Community
7. Tell Your Brand Story
STEP 2. EXPRESS – COMMUNICATE YOUR BRAND TO YOUR TARGET AUDIENCE
8. Create Your Career-Marketing Tools
9. Express Yourself
10. Assess Your Online Identity
11. Build Your Brand in Bits and Bytes
STEP 3. EXUDE – MANAGE YOUR BRAND ENVIRONMENT
12. Be On-Brand in All That You Do
13. Get a Visual Identity
14. Increase Your Career Karma
Summary: Evolve and Resolve
Appendix
Index
About the Authors
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Rubrieken
- Advisering
- Algemeen management
- Coaching en trainen
- Communicatie en media
- Financieel management
- Inkoop en logistiek
- Internet en social media
- IT-management / ICT
- Juridisch
- Leiderschap
- Marketing
- Non-profit
- Ondernemen
- Organisatiekunde
- Personal finance
- Personeelsmanagement
- Persoonlijke effectiviteit
- Projectmanagement
- Psychologie
- Reclame en verkoop
- Strategisch management
- Verandermanagement
- Werk en loopbaan