Judy Allen
Event Planning
The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events
Gebonden Engels 2009 2e druk 9780470155745
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
This bestselling all–in–one guide to the event planning business is back and better than ever, fully updated and revised to reflect the very latest trends and best practices in the industry. This handy, comprehensive guide includes forms, checklists, and tips for managing events, as well as examples and case studies of both successful and unsuccessful events.
Judy Allen (Toronto, ON, Canada) is founder and President of Judy Allen Productions, a full–service event planning production company.
Specificaties
ISBN13:9780470155745
Taal:Engels
Bindwijze:gebonden
Uitgever:John Wiley & Sons
Druk:2
Hoofdrubriek:Algemeen management, Algemeen management
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
<p>Preface xiii</p>
<p>Acknowledgments xxiii</p>
<p>Chapter 1: The First Steps: Initial Planning & Budgeting 1</p>
<p>Determining Your Event Objectives 4</p>
<p>How Much Can You Spend? 5</p>
<p>Event Vision 7</p>
<p>Event Vision Q&A 17</p>
<p>Design Objectives of the Event Experience 24</p>
<p>Initial Planning 33</p>
<p>Visualization 38</p>
<p>Monitoring the Budget 41</p>
<p>Event Design Principles Checklist 45</p>
<p>Event Experience Design Objectives 45</p>
<p>Chapter 2: Organization and Timing 47</p>
<p>Critical Path 47</p>
<p>Function Sheets 52</p>
<p>Timing 58</p>
<p>Date Selection 67</p>
<p>Critical Path Checklist 73</p>
<p>Charting Your Critical Path 74</p>
<p>Chapter 3: Location, Location, Location 80</p>
<p>Site Selection 81</p>
<p>Location Requirements 90</p>
<p>Hotels and Convention Centers 93</p>
<p>Restaurants, Private Venues, Catering 98</p>
<p>Theaters 99<br /> <br /> Tents 101</p>
<p>Gala Openings in New Venues 107</p>
<p>Contracts 108</p>
<p>Location Q&A 110</p>
<p>Move In Requirement Checklist 126</p>
<p>Event Suppliers Setup Logistics Checklist 128</p>
<p>Event Suppliers Teardown Checklist 131</p>
<p>Chapter 4: Transportation 133</p>
<p>By Air 136</p>
<p>By Land 140</p>
<p>Transportation Q&A 148</p>
<p>Transportation Checklist 164</p>
<p>Chapter 5: Guest Arrival 166</p>
<p>Guest Arrival Q&A 169</p>
<p>Fanfare 182</p>
<p>Fanfare Q&A 184</p>
<p>Registration: Guest Pass Security and Ticket Pickup 193</p>
<p>Registration Q&A 194</p>
<p>Guest Arrival Checklist 201</p>
<p>Chapter 6: Venue Requirements 202</p>
<p>Room Requirements 203</p>
<p>Room Requirements Q&A 203</p>
<p>Staging, Audiovisual, Lighting 208</p>
<p>Staging, Audiovisual, Lighting Q&A 213</p>
<p>Lighting–Specific Q&A 221</p>
<p>Venue and Event Supplier Checklist: Room, Venue and Supplier Requirements, and Contract Terms and Conditions 222</p>
<p>Chapter 7: Who s It All For? 226</p>
<p>Know Your Guest Demographics 226</p>
<p>The Guest List 230</p>
<p>Invitations 234</p>
<p>Media 240</p>
<p>Media Q&A 241</p>
<p>Children at Your Event 242</p>
<p>E–vites, CD and DVD Invitations 244</p>
<p>Event Websites and Event RSVP Websites 246</p>
<p>Chapter 8: Food and Beverage 247</p>
<p>Examples of Texas Theme Parties with Different Energy 248</p>
<p>Food and Beverage Considerations 251</p>
<p>Menu Planning 255</p>
<p>Staffing 294</p>
<p>Charitable Donations 297</p>
<p>Chapter 9: Other Considerations 299</p>
<p>Entertainment 299</p>
<p>Entertainment Q&A 301</p>
<p>Photographers and Videographers 308</p>
<p>Photographer Q&A 311</p>
<p>Themes and Programs 317</p>
<p>Final Touches 327</p>
<p>Staff , Supplier and Entertainment Work Permits 330</p>
<p>Event Risk Assessment 335</p>
<p>Conclusion 340</p>
<p>It s a Wrap! 340</p>
<p>Applause! Applause! 349</p>
<p>Your Next Event 350</p>
<p>Appendix A: Sample Cost Sheets 352</p>
<p>Appendix B: Sample Payment Schedules 376</p>
<p>Appendix C: Sample Function Sheets 384</p>
<p>Index 403</p>
<p>Acknowledgments xxiii</p>
<p>Chapter 1: The First Steps: Initial Planning & Budgeting 1</p>
<p>Determining Your Event Objectives 4</p>
<p>How Much Can You Spend? 5</p>
<p>Event Vision 7</p>
<p>Event Vision Q&A 17</p>
<p>Design Objectives of the Event Experience 24</p>
<p>Initial Planning 33</p>
<p>Visualization 38</p>
<p>Monitoring the Budget 41</p>
<p>Event Design Principles Checklist 45</p>
<p>Event Experience Design Objectives 45</p>
<p>Chapter 2: Organization and Timing 47</p>
<p>Critical Path 47</p>
<p>Function Sheets 52</p>
<p>Timing 58</p>
<p>Date Selection 67</p>
<p>Critical Path Checklist 73</p>
<p>Charting Your Critical Path 74</p>
<p>Chapter 3: Location, Location, Location 80</p>
<p>Site Selection 81</p>
<p>Location Requirements 90</p>
<p>Hotels and Convention Centers 93</p>
<p>Restaurants, Private Venues, Catering 98</p>
<p>Theaters 99<br /> <br /> Tents 101</p>
<p>Gala Openings in New Venues 107</p>
<p>Contracts 108</p>
<p>Location Q&A 110</p>
<p>Move In Requirement Checklist 126</p>
<p>Event Suppliers Setup Logistics Checklist 128</p>
<p>Event Suppliers Teardown Checklist 131</p>
<p>Chapter 4: Transportation 133</p>
<p>By Air 136</p>
<p>By Land 140</p>
<p>Transportation Q&A 148</p>
<p>Transportation Checklist 164</p>
<p>Chapter 5: Guest Arrival 166</p>
<p>Guest Arrival Q&A 169</p>
<p>Fanfare 182</p>
<p>Fanfare Q&A 184</p>
<p>Registration: Guest Pass Security and Ticket Pickup 193</p>
<p>Registration Q&A 194</p>
<p>Guest Arrival Checklist 201</p>
<p>Chapter 6: Venue Requirements 202</p>
<p>Room Requirements 203</p>
<p>Room Requirements Q&A 203</p>
<p>Staging, Audiovisual, Lighting 208</p>
<p>Staging, Audiovisual, Lighting Q&A 213</p>
<p>Lighting–Specific Q&A 221</p>
<p>Venue and Event Supplier Checklist: Room, Venue and Supplier Requirements, and Contract Terms and Conditions 222</p>
<p>Chapter 7: Who s It All For? 226</p>
<p>Know Your Guest Demographics 226</p>
<p>The Guest List 230</p>
<p>Invitations 234</p>
<p>Media 240</p>
<p>Media Q&A 241</p>
<p>Children at Your Event 242</p>
<p>E–vites, CD and DVD Invitations 244</p>
<p>Event Websites and Event RSVP Websites 246</p>
<p>Chapter 8: Food and Beverage 247</p>
<p>Examples of Texas Theme Parties with Different Energy 248</p>
<p>Food and Beverage Considerations 251</p>
<p>Menu Planning 255</p>
<p>Staffing 294</p>
<p>Charitable Donations 297</p>
<p>Chapter 9: Other Considerations 299</p>
<p>Entertainment 299</p>
<p>Entertainment Q&A 301</p>
<p>Photographers and Videographers 308</p>
<p>Photographer Q&A 311</p>
<p>Themes and Programs 317</p>
<p>Final Touches 327</p>
<p>Staff , Supplier and Entertainment Work Permits 330</p>
<p>Event Risk Assessment 335</p>
<p>Conclusion 340</p>
<p>It s a Wrap! 340</p>
<p>Applause! Applause! 349</p>
<p>Your Next Event 350</p>
<p>Appendix A: Sample Cost Sheets 352</p>
<p>Appendix B: Sample Payment Schedules 376</p>
<p>Appendix C: Sample Function Sheets 384</p>
<p>Index 403</p>
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