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Fast Second

How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets

Gebonden Engels 2004 9780787971540
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Discover why being a "fast second" is often more financially rewarding than being at the cutting edge.
If you get there first, you′ll lead the pack, right? Not necessarily! The skill–sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being "fast seconds") than to creating these markets from scratch. In Fast Second, they explore the characteristics of new markets, describe the skills needed to create and compete in them, and show how these skills match up with different types of companies. Drawing on examples of successful fast–second firms such as Microsoft, Amazon, Canon, JVC, Heinz, and many others, they illustrate how to determine which new markets have the potential to be successful and how to move into them before the competition does, when to make a move into a new market, how to scale up a market, where to position a company in the market, and whether to be a colonizer or a consolidator.
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Specificaties

ISBN13:9780787971540
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:208
Verschijningsdatum:14-12-2004
ISSN:

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Over Paul Geroski

Paul Geroski was tot voor kort professor in de economie aan de London Business School. Zijn specialismes waren innovatie, competitieve strategie en concurrentiebeleid. Momenteel is hij voorzitter van de Competition Commission in het Verenigd Koninkrijk.

Andere boeken door Paul Geroski

Inhoudsopgave

1. Spotting the Real Innovators.
2. Where Do Radical Innovations Come From?
3. From New Technologies to New Markets.
4. Colonists and Consolidators.
5. From Colonization to Consolidation.
6. Racing to Be Second: When to Enter New Markets.
7. The Changing Basis of Competition.
8. Creating the Markets of the Twenty–First Century.
Notes.
Further Reading.
Acknowledgments.
The Authors.
Index.

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