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Shawn is the founder of Anecdote and one of the world’s leading business storytelling teachers and advisors.
Meer over Shawn CallahanSamenvatting
Learn the business storytelling secrets Shawn shares with leaders around the world and now applied in Global 1000 companies.
What you'll learn:
- How to develop the habit of business storytelling to truly engage your audience and make your ideas stick.
- How to find effective stories to tell and how to remember them so they’ll pop to mind when you need them.
- When to retire a story and how to refresh it with one that will work for you again.
- When it’s best to tell a story and what type of story to tell. Also when not to tell a story.
Trefwoorden
Specificaties
Expertrecensies (2)
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Lezersrecensies
Over Shawn Callahan
Andere boeken door Shawn Callahan
Inhoudsopgave
PART I—Foundations
1. Why Leaders Need Good Storytelling Skills
2. The Nature of Oral Stories
3. The Habit of Business Storytelling
PART II—Story Mastery
4. Discover
5. Remember
6. Share
7. Refresh
8. Deliberate Practice
PART III—Embedding Stories
9. The Magic Triangle
10. PIRCH Case Study
11. The Ethics of Business Storytelling
Afterword
Acknowledgements
Bibliography
Notes
Story Index
Index
About the Author
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan