The Global Business Handbook

Contents: The 8 dimensions of international business, David J. Newlands and Mark J. Hooper; Dimension 1 International Perspectives: International business - operating abroad, David Trigg and Marie C. Trigg; International strategy management, Mark J. Hooper; International business ethics, David Kimber and Fran Siemensma. Dimension 2 Relationship Management: Inter-firm collaboration and partnering: a key competence to satisfy demand, Maria Veludo; International negotiation, Brooks C. Holtom. Dimension 3 Supply Chain Management: Social and environmental management, Mark J. Hooper with Alkiviadis Tromaras; Managing mergers and acquisitions, Zoltán Antal-Mokos; Supply chain management, Douglas MacBeth; International purchasing management, David J. Newlands; Reverse logistics, Isabel Fernández. Dimension 4 Regional and Country Specific Differences: Human resource management's relationship to company performance, Nada Zupan; International human resource management, Hedley Malloch; Employment relations in a global networked economy, Sandra Jones; Human resources management practices within Japanese companies, Peter Firkola. Dimension 5 Marketing and Sales: Doing business in Western Europe, Simon A. Mercado; Doing business in NAFTA, Coral R. Snodgrass; Direct marketing - a global perspective, Tim Lyons; Retail merchandising and sales promotions, Mayo de Juan Vigaray and Beyza Gültekin; Services marketing: an overview and relational approach of the B2B setting, Ruben Chumpitaz and Nicholas G. Paparoidamis. Dimension 6 Cost Management: Strategic cost management, Roby B. Sawyers; Strategic management of not-for-profit organizations, Steve Molloy. Dimension 7 Innovation and Quality: The quality management situation - an introduction, Kevin Laframboise; Technology and innovation management, David J. Newlands; Managing knowledge strategically, Sandra Jones; Tacit knowledge and implicit learning, Keith Dawes. Dimension 8 Business Transformation: Service operations manageme