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Essentials of Pricing Analytics

Tools and Implementation with Excel

Paperback EN 2026 2e druk 9781032989778
€ 67,59
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This book is a comprehensive introduction to pricing as a tactical business function and a practical toolbox for implementing solutions to diverse pricing challenges. It is ideal for advanced undergraduate, MBA, and postgraduate students of pricing strategy, entrepreneurship, marketing strategy, and operations, as well as practitioners.

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€ 67,59
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          Essentials of Pricing Analytics