The Influence Game – 50 Insider Tactics from the Washington D.C. Lobbying World that Will Get You to Yes
50 Insider Tactics from the Washington D.C. Lobbying World that Will Get You to Yes
Gebonden Engels 2012 9781118271599Samenvatting
Get what you want, every time!
Imagine a world where you are offered every job you seek; every business venture you undertake is successful; and every potential customer you approach buys your product. Now imagine that all of this can be achieved ethically and honestly. All you need is the help of one battle–tested guide, The Influence Game. Former Washington, D.C. lobbyist Stephanie Vance dispenses everything she′s learned about effective (and, believe it or not, honest) persuasion. Learn how to apply this power to any situation by using D.C. insider influence strategies and applying a step–by–step, easy–to–understand process for success.
Learn how to develop and articulate effective goals
Structure both long and short–term persuasion efforts
Identify and research primary and secondary audiences
Crafting those all important personal stories
Stephanie Vance has seen the influence game from every angle. Follow her lead to get past being heard to the real goal of being agreed with.
Specificaties
Lezersrecensies
Inhoudsopgave
<p>Introduction vii</p>
<p>1 Principles of Influence 1</p>
<p>2 Know What You Want 27</p>
<p>3 Know the Competition 49</p>
<p>4 Know the Arena 67</p>
<p>5 Know Your Primary Audience The Influencees 81</p>
<p>6 Find Your Surrogates The Influentials 95</p>
<p>7 The Campaign Plan 113</p>
<p>8 Crafting a Winning Message 135</p>
<p>9 Delivering the Message 155</p>
<p>10 The End Game 171</p>
<p>Index 189</p>
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