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Managing Innovation

Paperback Engels 2018
Verkooppositie 1129
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Samenvatting

Managing Innovation is the bestselling text for graduate and undergraduate students and a classic in the field. Emphasizing practical, evidence based tools and resources, this title provides students with the knowledge base to successfully manage innovation, technology, and new product development. The holistic approach addresses the interplay between the markets, technology, and the organization, while relating the unique skill set required to manage innovation and innovation processes.

The sixth edition of Managing Innovation continues to include the popular “Innovation in Action” sections in each chapter which are now newly titled Case Studies, and also features a number of new cases, updated and new research notes and references, and links to videos, audio interviews, activities, and case studies. The sixth edition also features new material on emerging innovation themes, including business model innovation, user innovation, crowd-sourcing, creativity, entrepreneurship, service innovation, public services, and more.

The rapid pace of the field's evolution has brought an increase in multi-disciplinary approaches and skills, while expanding the available tool kit and pushing the boundaries of possibility forward. This text provides expert navigation through the abundance of new data, new methods, new concepts, and approaches — but it is designed to encourage and support tailored experimentation, not replace it. Equipped with a strong foundation and a productive innovation management mindset, today’s students will be equipped to bring about the era’s next great advances.

Specificaties

ISBN13:9781119379454
Trefwoorden:innovatie
Taal:Engels
Bindwijze:paperback
Aantal pagina's:680
Druk:6
Verschijningsdatum:30-5-2018

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Inhoudsopgave

About The Authors v
Preface To The Sixth Edition vii
How To Use This Book: Key Features ix

1 Innovation – What It Is and Why It Matters 1
2 Innovation as a Core Business Process 48
3 Building the Innovative Organization 89eferences 135
4 Developing an Innovation Strategy 139
5 Sources of Innovation 190
6 Search Strategies for Innovation 226
7 Innovation Networks 255
8 Decision Making Under Uncertainty 281
9 Making the Innovation Case 306
9.2 Forecasting Innovation 310
10 Creating New Products and Services 347
11 Exploiting Open Innovation and Collaboration 394
12 Promoting Entrepreneurship and New Ventures 4361
13 Capturing the Business Value of Innovation 49328
14 Capturing Social Value 531
15 Capturing Learning from Innovation 554

Further Reading 575
Case Studies 575
References 575
Index 577

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        Managing Innovation