Million Dollar Consulting

Name: Million Dollar Consulting
Author: Alan Weiss

Gebonden Engels 2016 5e druk 9781259588617

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Samenvatting

Build a thriving consultancy with the updated edition of this classic bestseller
Having inspired generations of consultants and entrepreneurs around the world, the “Rock Star of Consulting” Alan Weiss returns with a revised and completely updated edition of his authoritative guide to consulting success.
Weiss provides his time-tested model on creating a flourishing consulting business, while incorporating and focusing on the many dynamic changes in solo and boutique consulting, coaching, and entrepreneurship. In addition to guidance on raising capital, attracting clients, and creating a marketing plan, he also gives brand new step-by-step advice on:
• Harnessing today’s global opportunities
• Developing brands across markets
• Creating and licensing intellectual property
• Avoiding the pitfalls of social media
• Landing unsolicited referrals through counterintuitive methods
• Managing and organizing your time wisely
• Succeeding in the face of continuing turbulence
Find out why this book has been the classic go-to for consultants for nearly twenty-five years, and learn how to grow your business into a $1 million-per-year firm today!

Specificaties

ISBN13:9781259588617

Taal:Engels

Bindwijze:gebonden

Aantal pagina's:304

Uitgever:McGraw-Hill Education

Druk:5

Verschijningsdatum:1-5-2016

Hoofdrubriek:Advisering

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Inhoudsopgave

ACKNOWLEDGMENTS ix
INTRODUCTION xi
CHAPTER 1
What Is a Consultant, Anyway? Is It Someone Who Comes to Study a Problem and Remains to Become a Part of It? 1
CHAPTER 2
Build It and They Will Come: But Only if You Let Them Know That You’ve Built It! 15
INTERLUDE I - The Yin and Yang of Clients and Prospects 31
CHAPTER 3
The Relationship Business: Learning How to Sell Yourself 41
CHAPTER 4
How to Maximize Fees: Money Left on the Table Isn’t There in the Morning 57
CHAPTER 5
Proposals: Never Negotiation, Always Summation 71
INTERLUDE II - The Concept of Value 83
CHAPTER 6
The Estimable Consultant: How to Build Your Practice by Building Your Esteem 93
CHAPTER 7
The Cyberspace Consultant: Houston, Let’s Not Have a Problem 109
CHAPTER 8
Delivering the Goods: Taking the Express Lane 127
CHAPTER 9
Thought Leadership: It’s Fine to Stand Out in a Crowd So Long as You Look Good Standing There 143
CHAPTER 10
The Ethical Consultant: How to Do Well by Doing Right 159
CHAPTER 11
The Global Community: The World Is Next Door 171
CHAPTER 12
Designing Your Own Future: Taking Control of Your Fate 177
CHAPTER 13
Creating a Company: But What Kind? 183
CHAPTER 14
Leverage: More Output for Less Input 199
CHAPTER 15
Creating and Sustaining Your Endeavor: Cathedrals Last for Hundreds of Years 211
APPENDIX 227
INDEX 269