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Understanding Business

Paperback Engels 2021 9781266043222
Verkooppositie 3338Hoogste positie: 740
Op voorraad | Op werkdagen voor 21:00 uur besteld, volgende dag in huis


The experienced author team, alongside the long-tenured McGraw Hill product team have created a market-leading product that meets the needs of nearly all classrooms, no matter the size, teaching modality or learning objectives. The content is unmatched in depth, breadth, currency, and relevancy, and is presented in an extremely readable format for students with all learning styles. A wealth of technology solutions engages students, enriches learning, furthers understanding, and simplifies instructors' assessment processes.

Course supplements tightly align with chapter concepts and to enhance retention, making instructors of all experience levels Grade-A rockstars. Unparalleled support from our Digital Faculty Consultants, Student Ambassadors, Implementation, Sales and Product Teams, all help to ensure both instructors and students benefit from the full experience of what is now the Gold Standard in Introduction to Business classes.


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1: Taking Risks and Making Profits within the Dynamic Business Environment
2: Understanding Economics and How It Affects Business
3: Doing Business in Global Markets
4: Demanding Ethical and Socially Responsible Behavior
5: How to Form a Business
6: Entrepreneurship and Starting a Small Business
7: Management and Leadership
8: Structuring Organizations for Today’s Challenges
9: Production and Operations Management
10: Motivating Employees
11: Human Resource Management: Finding and Keeping the Best Employees
12: Dealing with Employee–Management Issues
13: Marketing: Helping Buyers Buy
14: Developing and Pricing Goods and Services
15: Distributing Products
16: Using Effective Promotions
17: Understanding Accounting and Financial Information
18: Financial Management
19: Using Securities Markets for Financing and Investing Opportunities
20: Money, Financial Institutions, and the Federal Reserve

A (Online Only): Working within the Legal Environment
B (Online Only): Using Technology to Manage Information
C (Online Only): Managing Risk
D (Online Only): Managing Personal Finances and Investing

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