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Management Information Systems - Global Edition

Managing the Digital Firm

Paperback Engels 2019 9781292296562
Verkooppositie 3772
Verwachte levertijd ongeveer 7 werkdagen

Samenvatting

For introductory courses in IS (information systems) and MIS (management information systems). The authoritative, case-based study of IS in business todayManagement Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives.

Students develop sought-after skills, such as leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 16th edition features all-new Interactive Sessions, new Video Cases, and a new Career Opportunities section building practical job-seeking skills. Also available with MyLab MISMyLab (TM) is the teaching and learning platform that empowers you to reach every student.

By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student, who will also learn how MIS concepts will help them succeed in their future careers. Learn more about MyLab MIS. Plus, give students anytime, anywhere access with Pearson eTextPearson eText is a simple-to-use, mobile-optimized, personalized reading experience available within MyLab.

It lets students highlight, take notes, and review key vocabulary all in one place - even when offline. For instructors not using MyLab, Pearson eText can also be adopted on its own as the main course material. Learn more about Pearson eText or contact your Pearson rep for purchase options.

Specificaties

ISBN13:9781292296562
Taal:Engels
Bindwijze:paperback
Aantal pagina's:656
Druk:16
Verschijningsdatum:26-8-2019
Hoofdrubriek:IT-management / ICT

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Over Jane Laudon

Jane P. Laudon is als management consultant verbonden aan Azimuth Information Systems en is auteur van zeven boeken, waarin thema's als systeemanalyse, databeheer en het ontwerp en gebruik van informatiesystemen door businessprofessionals centraal staan.

Andere boeken door Jane Laudon

Over Kenneth Laudon

Kenneth C. Laudon doceert informatiesystemen aan de Stern School of Business (New York). Hij heeft elf boeken en vele artikelen op zijn naam staan over informatiesystemen en de impact ervan op organisaties en op de maatschappij in het algemeen.

Andere boeken door Kenneth Laudon

Inhoudsopgave

PART I: ORGANIZATIONS, MANAGEMENT, AND THE NETWORKED ENTERPRISE
1. Information Systems in Global Business Today
2. Global E-Business and Collaboration
3. Information Systems, Organizations, and Strategy
4. Ethical and Social Issues in Information Systems

PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE
5. IT Infrastructure and Emerging Technologies
6. Foundations of Business Intelligence: Databases and Information Management
7. Telecommunications, the Internet, and Wireless Technology
8. Securing Information Systems

PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE
9. Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
10. E-commerce: Digital Markets, Digital Goods
11. Managing Knowledge and Artificial Intelligence
12. Enhancing Decision Making
13. Building Systems
14. Managing Projects
15. Managing Global Systems

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