Innovation Management

Name: Innovation Management
Author: Jan van den Ende

Paperback Engels 2021 9781352012422

€ 71,10

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Samenvatting

This textbook takes a highly contemporary overview of innovation management, covering a wide range of product, manufacturing and service firms, as well as incorporating coverage of new business models and markets. Not just covering new products, Innovation Management also focuses on new services and new business models. In doing so, it also provides an introduction to new business development. The book follows the logic of the innovation process, from idea development via selection to implementation, and discusses these topics both on the level of the company and individual projects. Its content is evidence-based, but with many practical examples. It is an essential resource for undergraduate students seeking a rigorous and science-based, yet accessible and manageable, overview of innovation management.

Specificaties

ISBN13:9781352012422

Taal:Engels

Bindwijze:paperback

Uitgever:Bloomsbury Publishing

Verschijningsdatum:28-6-2021

Hoofdrubriek:Management

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Inhoudsopgave

PART ONE: INTRODUCTION.- 1: Innovation management and new business development.- PART TWO: IDEA GENERATION.- 2. The front end of innovation.- 3. Design thinking.- PART THREE: INNOVATION STRATEGY.- 4. Innovation Strategy.- 5. Portfolio Management.- PART FOUR: ORGANIZING INNOVATION.- 6. Managing Projects.- 7. Organizing for Innovation.- 8. Open Innovation.- PART FIVE: INNOVATION IN SPECIFIC TYPES OF FIRMS.- 9. Entrepreneurship.- 10. Innovation in project-based and multinational firms.- PART SIX: CONCLUSION.- 11. The future of innovation management and new business development.- References.- Index.