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Strategic Management (Arab World Editions)

Concepts & Cases

Paperback Engels 2011 1e druk 9781408255674
€ 87,07
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Specificaties

ISBN13:9781408255674
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:704
Druk:1

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Inhoudsopgave

Brief Table of Contents

Foreward

Preface

Case Information Matrix

Case Description Matrix

Acknowlegments

 

PART 1 - OVERVIEW OF STRATEGIC MANAGEMENT

Chapter 1: The Nature of Strategic Management

PART 2 - STRATEGY FORMULATION

Chapter 2: The Business Vision and Mission

Chapter 3: The External Assessment

Chapter 4: The Internal Assessment

Chapter 5: Competing in the Global Marketplace

Chapter 6: Strategies in Action

Chapter 7: Strategy Analysis and Choice

PART 3 - STRATEGY IMPLEMENTATION

Chapter 8: Implementing Strategies: Management and Operations Issues

Chapter 9: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues

Chapter 10: Leadership and Culture

PART 4 - STRATEGY EVALUATION

Chapter 11: Strategy Review, Eveluation, and Control

PART 5 - STRATEGIC MANAGEMENT CASE ANALYSIS

Chapter 12: How to Prepare and Present a Case Analysis

 

English-Arabic Glossary

Endnotes

Index

Credits

Managementboek Top 100

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