Sales Promotion – Marketing 04.06
Marketing 04.06
Paperback Engels 2001 9781841121963Samenvatting
Fast track route to mastering all aspects of sales promotion
Covers all the key techniques for successful sales promotion, from understanding your customers to budget setting, and from promotional law to managing international promotions
Examples and lessons from some of the world′s most successful businesses, including Autobytel.com, and Pepsi
Includes a glossary of key concepts and a comprehensive resources guide
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world′s smartest thinkers.
ExpressExec is organised into ten core subject areas making it easy to find the information you need:
01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work
ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
Specificaties
Lezersrecensies
Inhoudsopgave
<br />
<br /> Introduction: The Importance of Sales Promotion
<br />
<br /> Definition of Terms: What Is Sales Promotion?
<br />
<br /> The Evolution of Sales Promotion
<br />
<br /> The E–Dimension of Sales Promotion
<br />
<br /> The Global Dimension of Sales Promotion
<br />
<br /> The State of the Art in Sales Promotion
<br />
<br /> Sales Promotion in Practice
<br />
<br /> Key Concepts and Thinkers
<br />
<br /> Sales Promotion Resources
<br />
<br /> Ten Steps to Making Sales Promotion Work
<br />
<br /> Frequently Asked Questions (FAQs)
<br />
<br /> Index
Anderen die dit kochten, kochten ook
-
Patrick Petersen€ 17,99 -
Richard van Kray€ 22,99
-
Jordi Bron€ 24,95
-
Neil Rackham€ 28,95
-
Bram van Roosmalen€ 21,50
-
Wessel Berkman€ 27,95
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan