Margit Huber,
Susanne O'Gorman
From Customer Retention to a Holistic Stakeholder Management System
Living a Vision
Gebonden Engels 2008 2008e druk 9783540774297Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
The fourth in Springer’s series on Stakeholder Management books, this volume looks back at the beginnings of Stakeholder Management and how it has developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses. What’s more, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to the implementation of actions derived from result analysis.
Specificaties
ISBN13:9783540774297
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:203
Uitgever:Springer Berlin Heidelberg
Druk:2008
Hoofdrubriek:Reclame en verkoop, Algemeen management, Marketing, Reclame en verkoop
Thema:
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan