Branding and the Visual Response

Have you ever felt like you’re just mindlessly executing client orders with certain projects? Do your designs look great… but lack a “pro” strategy behind them? You might be stuck at what I call the level of the “executor”. Instead of being an equal partner to your clients – a consultant – you get orders, and you execute them.

You feel like you have no word against their plan. Many graphics designers are stuck at this level. I’m sure some are okay with it, but many of us want to rise above this level and do something more. The problem is there is no good information on how to take that leap.

I, too, struggled a lot. I wanted to have more control over my projects, I wanted to be more creative, and of course, I wanted to charge more. I wondered what the greatest, most respected designers have in common. What separates the million-dollar designer from the guy on Fiverr who will design a logo for $200? They will come up with more aesthetically pleasing designs, of course.

But there’s something even more important. That is: Strategy & Branding. Branding and The Visual Response will teach you this missing piece, and allow you to take the leap onto that next level.