Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

Nieuw in Marketing

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Alles over het succesvol vinden en binden van klanten
Jos Burgers
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Handboek Online Marketing 9 + bijlagen, cases, AI prompts, oefensysteem
Patrick Petersen
€ 54,99
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Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
Morgen in huis

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Van klant naar fan
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€ 27,50
32,50
-16%
Verwacht 14-11-2026
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Morgen in huis
When digital becomes human
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Schrijven voor het brein
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TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
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€ 32,99
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De strategische noodzaak van de derde ring
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Van SEO naar GEO
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Superfijne klanten
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Customer Experience, van cult naar cultuur
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Tips van de redactie

De Offertebijbel
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Boost je business met een boek
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De boekmarketingbijbel
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Dinsdag in huis
Schakel - Leiderschap in marketing
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Reserveer nu

Online marketing is stuk
Chantal Smink
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De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
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DE COUNTDOWN - Handboek voor een sterk belscript
Janneke van Meenen
€ 22,50
Nog niet verschenen
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Pagina 103 van 15.286 resultaten
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Rubriek: Marketing

Gebonden EN24-02-20229781032140254
This book explains the definition, concepts, practices and procedures of Free Zone operations; how they are created, how they operate, and their benefits to the global and national economy. Readers will be able to understand why Free Zones exist, their role in the development and maintenance of… Meer
€ 430,45
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN11-03-20249781032149752
This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate… Meer
€ 248,55
Levertijd ± 11 werkdagen
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Gebonden EN14-01-20229781032155319
Artificial intelligence is shaking up economies around the world as well as society at large and is predicted to be either the best or worst thing to happen to humanity. This book looks at what exactly artificial intelligence is, how it can be classified, how it differentiates from other concepts… Meer
€ 98,86
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Paperback EN30-09-20219781032175652
This book explores the ways in which the environmental factor of advertising can influence children’s food choice and health status, and how it contributes to the significant public health issue of childhood obesity… Meer
€ 36,97
Levertijd ± 11 werkdagen
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Paperback EN08-09-20229781032214016
This book is a hands-on single-source reference of tools, techniques, and processes integrating both Lean and Six Sigma. This comprehensive handbook provides up-to-date guidance on how to use these tools and processes in different settings, such as start-up companies and stalled projects, as well as… Meer
€ 74,39
Levertijd ± 11 werkdagen
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Gebonden EN08-09-20229781032214023
This book is a hands-on single-source reference of tools, techniques, and processes integrating both Lean and Six Sigma. This comprehensive handbook provides up-to-date guidance on how to use these tools and processes in different settings, such as start-up companies and stalled projects, as well as… Meer
€ 248,55
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN07-06-20229781032219813
The aim of this book is to present selected theoretical and practical aspects of corporate social responsibility and sustainability, with particular emphasis on the journey (transition) from values to impact… Meer
€ 248,55
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Gebonden EN24-07-20269781041115052
Shortlisted for the Society for Advancing Business Editing and Writing Best Book Award 2026 (Management and Leadership category)The Right Call is for leaders who recognise that ethics is not an afterthought but the architecture of every meaningful decision… Meer
€ 264,79
Levertijd ± 16 werkdagen
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Gebonden EN28-10-20259781041119067
This book questions why digitalisation is not translating into higher productivity and economic expansion, exploring this paradox through the lens of Schumpeter's creative destruction hypothesis. It analyses the digital economy as the next stage of socio-economic evolution, with a focus on digital… Meer
€ 264,79
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Gebonden EN02-10-20269781041129776
This is a concise and up-to-date introduction to the ways technology is reshaping sport business around the world. Drawing on international cases, data, and examples throughout, the book outlines the history of technological change in sport before examining its contemporary impact across three key… Meer
€ 101,27
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Paperback EN27-05-20269781041130246
This book helps sales professionals, support teams, process improvement experts, and internal consultants to reduce operational complexity to improve sales operations. In addition to proven process methodologies, it discusses how to integrate leading-edge technologies, such as Artificial… Meer
€ 66,94
Levertijd ± 11 werkdagen
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Paperback EN15-06-20269781041147428
This is the first book to look at live exports of animals, one of the most emotive animal welfare issues still needing to be solved. The UK’s historical concern with the exportation of animals to Europe has resulted in the creation of organisations to oppose it, mass demonstrations and even people… Meer
€ 50,06
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Gebonden EN15-06-20269781041147435
This is the first book to look at live exports of animals, one of the most emotive animal welfare issues still needing to be solved. The UK’s historical concern with the exportation of animals to Europe has resulted in the creation of organisations to oppose it, mass demonstrations and even people… Meer
€ 323,09
Levertijd ± 16 werkdagen
Gratis verzonden
Paperback EN30-07-20269781041156116
Building Adaptive Organisations is a practical guide to thriving in an era of volatility, complexity, and rapid technological change. The book argues that the 300-year-old organisational model, designed for stability and control, is no longer fit for the demands of Industry 4.0 and the changing… Meer
€ 57,73
Levertijd ± 11 werkdagen
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Gebonden EN30-07-20269781041156130
Building Adaptive Organisations is a practical guide to thriving in an era of volatility, complexity, and rapid technological change. The book argues that the 300-year-old organisational model, designed for stability and control, is no longer fit for the demands of Industry 4.0 and the changing… Meer
€ 264,79
Levertijd ± 16 werkdagen
Gratis verzonden
Paperback EN11-08-20269781041163459
For-Profit K-12 Educational Excellence presents a structured approach to building academically rigorous, financially viable, and globally scalable education businesses, emphasising compliance with local regulations, cultural adaptation, and technological innovation… Meer
€ 54,67
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Gebonden EN27-05-20269781041163510
This proceedings compilation presents groundbreaking contemporary research on digital transformation and its profound impact on industries, institutions, and societies. Through 67 peer-reviewed papers, this volume takes a multidisciplinary approach and delves into technological change… Meer
€ 264,79
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Paperback EN01-12-20259781041176367
For many, literature and marketing are considered opposite phenomena. This book discusses cases in which the two are closely connected. It argues that literature is subject to the same mechanisms as other commercial products: our experience of literary texts is prefigured by brands, trademarks that… Meer
€ 74,60
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Paperback EN13-04-20269781041193302
Professional athletes are more than performers – they are sports brands, and data is the key that will identify, optimise, measure and predict their value. In the multi-billion-dollar sports industry, why do just 5% of professional athletes successfully transform their talent into enduring brands?… Meer
€ 54,67
Levertijd ± 11 werkdagen
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Gebonden EN30-07-20269781041196396
This book offers a comprehensive, forward-looking analysis of logistics in the digital shopping era. It explores the journey of products from virtual shopping carts to consumers’ hands (how they are stored, packed, shipped, returned, reused, and delivered) with a strong focus on digitalization and… Meer
€ 264,79
Levertijd ± 16 werkdagen
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