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This book explains the definition, concepts, practices and procedures of Free Zone operations; how they are created, how they operate, and their benefits to the global and national economy. Readers will be able to understand why Free Zones exist, their role in the development and maintenance of… Meer
This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate… Meer
Artificial intelligence is shaking up economies around the world as well as society at large and is predicted to be either the best or worst thing to happen to humanity. This book looks at what exactly artificial intelligence is, how it can be classified, how it differentiates from other concepts… Meer
This book explores the ways in which the environmental factor of advertising can influence children’s food choice and health status, and how it contributes to the significant public health issue of childhood obesity… Meer
This book is a hands-on single-source reference of tools, techniques, and processes integrating both Lean and Six Sigma. This comprehensive handbook provides up-to-date guidance on how to use these tools and processes in different settings, such as start-up companies and stalled projects, as well as… Meer
This book is a hands-on single-source reference of tools, techniques, and processes integrating both Lean and Six Sigma. This comprehensive handbook provides up-to-date guidance on how to use these tools and processes in different settings, such as start-up companies and stalled projects, as well as… Meer
The aim of this book is to present selected theoretical and practical aspects of corporate social responsibility and sustainability, with particular emphasis on the journey (transition) from values to impact… Meer
Shortlisted for the Society for Advancing Business Editing and Writing Best Book Award 2026 (Management and Leadership category)The Right Call is for leaders who recognise that ethics is not an afterthought but the architecture of every meaningful decision… Meer
This book questions why digitalisation is not translating into higher productivity and economic expansion, exploring this paradox through the lens of Schumpeter's creative destruction hypothesis. It analyses the digital economy as the next stage of socio-economic evolution, with a focus on digital… Meer
This is a concise and up-to-date introduction to the ways technology is reshaping sport business around the world. Drawing on international cases, data, and examples throughout, the book outlines the history of technological change in sport before examining its contemporary impact across three key… Meer
This book helps sales professionals, support teams, process improvement experts, and internal consultants to reduce operational complexity to improve sales operations. In addition to proven process methodologies, it discusses how to integrate leading-edge technologies, such as Artificial… Meer
This is the first book to look at live exports of animals, one of the most emotive animal welfare issues still needing to be solved. The UK’s historical concern with the exportation of animals to Europe has resulted in the creation of organisations to oppose it, mass demonstrations and even people… Meer
This is the first book to look at live exports of animals, one of the most emotive animal welfare issues still needing to be solved. The UK’s historical concern with the exportation of animals to Europe has resulted in the creation of organisations to oppose it, mass demonstrations and even people… Meer
Building Adaptive Organisations is a practical guide to thriving in an era of volatility, complexity, and rapid technological change. The book argues that the 300-year-old organisational model, designed for stability and control, is no longer fit for the demands of Industry 4.0 and the changing… Meer
Building Adaptive Organisations is a practical guide to thriving in an era of volatility, complexity, and rapid technological change. The book argues that the 300-year-old organisational model, designed for stability and control, is no longer fit for the demands of Industry 4.0 and the changing… Meer
For-Profit K-12 Educational Excellence presents a structured approach to building academically rigorous, financially viable, and globally scalable education businesses, emphasising compliance with local regulations, cultural adaptation, and technological innovation… Meer
This proceedings compilation presents groundbreaking contemporary research on digital transformation and its profound impact on industries, institutions, and societies. Through 67 peer-reviewed papers, this volume takes a multidisciplinary approach and delves into technological change… Meer
For many, literature and marketing are considered opposite phenomena. This book discusses cases in which the two are closely connected. It argues that literature is subject to the same mechanisms as other commercial products: our experience of literary texts is prefigured by brands, trademarks that… Meer
Professional athletes are more than performers – they are sports brands, and data is the key that will identify, optimise, measure and predict their value. In the multi-billion-dollar sports industry, why do just 5% of professional athletes successfully transform their talent into enduring brands?… Meer
This book offers a comprehensive, forward-looking analysis of logistics in the digital shopping era. It explores the journey of products from virtual shopping carts to consumers’ hands (how they are stored, packed, shipped, returned, reused, and delivered) with a strong focus on digitalization and… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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