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Pagina 124 van 15.295 resultaten

Rubriek: Marketing

Ioannis Kostopoulos Ioannis Rizomyliotis Kleopatra Konstantoulaki

Business-to-Business Marketing Communications

Gebonden EN17-07-20179783319587820

This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results… Meer

€ 68,09

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Esma Aïmeur Michael Weiss Umar Ruhi

E-Technologies: Embracing the Internet of Things

Paperback EN05-05-20179783319590400

This book constitutes the refereed proceedings of the 7 th International Conference on E-Technologies, MCETECH 2017, held in Ottawa, ON, Canada, in May 2017. This year’s conference drew special attention to the ever-increasing role of the Internet of Things (IoT); and the contributions span a… Meer

€ 60,99

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Emmanuelle Rigaud-Lacresse Fabrizio Maria Pini

New Luxury Management

Paperback EN15-07-20189783319824154

Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury” are linked to specific resources and competencies found… Meer

€ 141,29

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Manlio Del Giudice Maria Rosaria Della Peruta

The Satisfaction of Change

Paperback EN07-08-20189783319824550

This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets have led to a redefinition of the concepts of loyalty and shopping scripts as a way to reduce… Meer

€ 135,19

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Bilge Aykol Constantine S. Katsikeas Leonidas C. Leonidoue.a.

Advances in Global Marketing

Gebonden EN31-10-20179783319613840

This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes… Meer

€ 300,99

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Denis Trček

Trust and Reputation Management Systems

Paperback EN05-09-20179783319623733

This book provides an understanding of the core pillars of trust and reputation systems in electronic business settings. It presents the main existing methods and evaluates them from a managerial point of view… Meer

€ 60,99

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Clyde W. Barrow

The Entrepreneurial Intellectual in the Corporate University

Gebonden EN23-08-20179783319630519

This book presents a critical analysis of the corporate university. The author's personal narrative unfolds between the reality of the corporate university and the rhetoric of the entrepreneurial university, which allows the author to reveal how the corporate university is structurally antagonistic… Meer

€ 68,09

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J. Michael Devlin Mike Johnson Peter Thomson

Conquering Digital Overload

Gebonden EN07-12-20179783319637983

This book examines the impact of the digital deluge on employees and organizations and sets out the leadership actions needed to create a corporate culture fit for the digital age. In the digital world executives are presented with exponentially more information than their predecessors were a… Meer

€ 41,25

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Samuel O. Idowu Stephen Vertigans

Stages of Corporate Social Responsibility

Paperback EN28-06-20189783319828503

This book presents a multidisciplinary and multifaceted view of the state of corporate social responsibility (CSR) development in organizations in different industries around the world. It is based on the assumption that companies today must shift their focus to their long-term prosperity and the… Meer

€ 156,99

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Francis Srun

Luxury Selling

Paperback EN18-07-20189783319833118

Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customer… Meer

€ 47,35

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Maximilian Stieler

Creating Marketing Magic and Innovative Future Marketing Trends

Paperback EN09-09-20189783319833279

This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends . The marketing environment continues to be dynamic… Meer

€ 360,99

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Ana Maria Iorga Andrew R. Thomas Cristian Ducue.a.

Ethics and Neuromarketing

Paperback EN16-06-20189783319833293

This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of… Meer

€ 138,99

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Trine Syvertsen

Media Resistance

Paperback EN18-07-20189783319835297

This book is open access under a CC BY license. New media divide opinion; many are fascinated while others are disgusted. This book is about those who dislike, protest, and try to abstain from media, both new and old… Meer

€ 35,16

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Georg Gartner Haosheng Huang

Progress in Location-Based Services 2016

Paperback EN16-06-20189783319837000

This book offers a selection of the best papers presented at the 13th International Symposium on Location Based Services (LBS 2016), which was held in Vienna (Austria) from November 14 to 16, 2016. It provides an overview of recent research in the field, including the latest advances in… Meer

€ 240,99

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Arthur Asa Berger

Marketing and American Consumer Culture

Paperback EN18-07-20189783319837123

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society… Meer

€ 68,09

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Edy Portmann

The FORA Framework

Paperback EN29-01-20159783642429484

Online reputation management deals with monitoring and influencing the online record of a person, an organization or a product. The Social Web offers increasingly simple ways to publish and disseminate personal or opinionated information, which can rapidly have a disastrous influence on the online… Meer

€ 120,99

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Gad Saad

Evolutionary Psychology in the Business Sciences

Paperback EN28-09-20149783642432910

All individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature… Meer

€ 264,99

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Federico Rajola

Customer Relationship Management in the Financial Industry

Paperback EN23-06-20159783642435645

An integrated view of IT and business processes through extended IT governance allows financial institutions to innovate operations which improve business and organizational performance. However, financial institutions still face challenges with CRM systems in delivering expected results due to lack… Meer

€ 60,99

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Ina Ehnert Klaus J. Zink Wes Harry

Sustainability and Human Resource Management

Paperback EN05-08-20159783642435867

The role of HRM in developing sustainable business organizations is increasingly attracting attention. Sustainability can be used as a principle for HRM itself and the tasks of Sustainable HRM are twofold… Meer

€ 264,99

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Alexander Gerybadze Dieter Thomaschewski Hans W. Reinerse.a.

Innovation and International Corporate Growth

Paperback EN11-11-20149783642445293

Research and development (R&D) as well as innovation are the drivers of change and the key determinants of growth in many industry and service sectors. In spite of the financial turmoil and restructuring of the world economy after 2008, investment in R&D is expected to grow further… Meer

€ 60,99

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